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OLAPLEX · 4 hours ago

Social Media Community Associate Manager (Hybrid Role - New York)

New York, NY

Full-time

Hybrid

Mid Level

$80K/yr - $100K/yr

4+ years exp

OLAPLEX is a leader in prestige hair care, committed to transforming foundational hair health. The Social Media & Community Associate Manager will oversee community interactions and social media strategies, ensuring alignment with the brand's goals and engaging with both consumers and professionals in the hair care industry.

BeautyConsumer GoodsCosmetics

Responsibilities

Support the Sr. Director, Consumer Engagement and Sr. Social Media Manager to execute a comprehensive strategy and campaign planning, aligned with the organization's goals and objectives, for Instagram and TikTok platforms

Lead secondary channel strategy and execution to support cross-functional messaging

Identify target audiences, key messages, and optimal social media channels to maximize reach and engagement

Execute division goal setting that ladders up to business objectives and consists of: competitive benchmarking, KPI measurement framework, campaign and trend tracking, as well as creative analysis

Manage day-to-day community interactions across all social media channels (Instagram, TikTok, YouTube, and emerging platforms) in a timely, informative, and brand-right voice that reinforces OLAPLEX's expertise and credibility

Partake in team execution of content calendar and strategy to align with DTC and global retail calendars, product and brand launches, events, activations and other brand initiatives that require social media integration

Serve as a knowledgeable, trusted resource when communicating on behalf of OLAPLEX, ensuring responses are not only engaging but also educational and factually accurate as the voice of the professional stylist on our channels

Proactively identify opportunities to share product education, correct misinformation, and elevate professional knowledge within our community

Facilitate community management and triage processes to ensure all inquiries, feedback, and potential issues are surfaced and addressed appropriately with an authoritative perspective

Support the social media team in create concepts that educate, and empower our community of hair professionals and consumers

Assist with the development of FAQs, comment responses, and proactive community prompts that reinforce OLAPLEX's unique science-backed positioning and pro-first approach to innovation around our products

Think, speak and advocate for professionals on our channels. The true idea being that we, Olaplex, are the voice of the hair professional community – speaking and educating with authority to both consumers and professionals!

Assist with analyzing community sentiment, social engagement performance, and emerging topics; deliver actionable insights to optimize community engagement strategies

Conduct competitive analysis and stay updated on industry trends to inform social media strategy and ensure OLAPLEX maintains a leadership position in professional hair care education

Assist in planning, content calendar organization, and distribution of content to align with broader brand messaging and education objectives

Develop seasonal campaign toolkits and ensure cross-functional coordination to maintain a consistent brand message

Qualification

Social media marketingCommunity managementContent creationSocial media analyticsProfessional community buildingCommunication skillsProblem-solving skillsTime managementTeam playerAttention to detail

Required

A minimum of 4+ years of experience in social media marketing, community management, or professional community building, ideally within the beauty, hair, or stylist industry

Experience engaging directly with hair professionals, stylists, salon owners, or beauty industry educators is a plus

Proven ability to communicate in a clear, informative, and authoritative brand voice

Strong understanding of building trust and credibility within a professional community

Proficiency in posting and managing content across various social media platforms

Familiarity with social media KPIs and analytics tools

Ability to stay updated on industry trends and adapt strategies accordingly

Excellent multitasking, problem-solving, and critical thinking skills

Strong team player with exceptional communication and relationship-building abilities

Highly organized with meticulous attention to detail

Self-motivated with excellent time management skills

Preferred

Bachelor's degree in Marketing, Communications, or a related field preferred

Knowledge of social media management and listening tools preferred

Benefits

Competitive compensation

Work/Life Balance: Flexible paid time off, 11 paid holidays, and flexible work schedules

Wellness: Company Contribution to Medical, Dental, and Vision Insurance for Employees and their Families, Company Paid Employee Life Insurance, Optional additional Life Insurance, and Short and Long-Term Disability Coverage Options

Parental Leave: Up to 18 weeks for birthing-parents and up to 10 weeks for non-birthing new parents

Financial Well-being: Roth and 401k plans: 100% match up to the first 4% and is immediately vested

Professional Development Reimbursement Program: Career development is as important to us as we know it is to you!

Our culture has an "attitude of gratitude" and a shared passion for our brand. Join our Bond Builder DEI committee to play a role celebrating DEI at OLAPLEX

Products: Twenty (20) free products per year, plus a friends and family discount