Wag Hotels · 1 month ago
Director Business Intelligence & Marketing Analytics
West Sacramento, CA
Full-time
Hybrid
Director/Executive
$130K/yr - $145K/yr
7+ years expWag Hotels is a leader in pet hospitality and innovation, dedicated to creating unforgettable experiences for pets. The Director of Business Intelligence & Marketing Analytics will lead financial planning, forecasting, budgeting, and enterprise-wide data insights, overseeing the Business Intelligence function to ensure high-quality data integrity and analytics across all departments.
Hospitality
Responsibilities
Partner with Controller on budgeting, forecasting, long-range planning, and variance analysis across all service categories
Build and maintain financial models to support scenario planning, capital decisions, and growth strategies
Partner with Controller to create and manage monthly reporting packages for leadership, including P&L performance, sales trends, labor forecasting, and profitability analysis
Own analysis of pricing effectiveness, elasticity, discount tests, multi-pet promotions, and regional rate strategies
Measure promotional performance (conversion, LTV impact, uplift, margin mix, CAC efficiency)
Build frameworks to evaluate marketing campaign ROI, customer acquisition performance, retention behavior, and booking patterns
Translate customer and revenue insights into recommendations for Marketing, Operations, and Leadership
Develop forecasting models for seasonal demand, occupancy patterns, and promotional lift
Oversee BI strategy, reporting roadmap, dashboards, and analytics processes
Manage, mentor, and develop the Business Intelligence Manager and Business Intelligence Analyst
Ensure strong data governance, accuracy, standardization, and data hygiene across platforms
Partner with cross-functional teams to define KPI frameworks and improve visibility into performance
Evaluate and enhance reporting systems, financial tools, and BI solutions
Ensure integration and data flow between CRM, hotel management systems, analytics tools, and financial platforms
Work with vendors, IT, Marketing, and Operations to solve data issues and optimize systems
Qualification
Required
7+ years in FP&A, business intelligence, marketing analytics, or related roles
Experience managing high-performing analytical teams
Proven track record supporting executive-level decision-making
Bachelor's degree required — Finance, Accounting, Economics, Business, Analytics, Statistics, Data Science, or related field
Advanced Excel (financial modeling, Power Query, pivoting, forecasting)
Strong SQL skills (data extraction, transformation, performance analysis)
Experience with BI tools (e.g., Tableau, Power BI, Zoho Analytics)
Familiarity with financial planning & reporting systems
Strong financial acumen, analytical thinking, and attention to detail
Ability to simplify complex data and communicate insights clearly
Comfortable working across Finance, Marketing, Operations, HR, and Technology
Ability to manage multiple priorities in a fast-paced environment
Collaborative leadership style with excellent communication skills
Preferred
Experience with FP&A software such as Cube, Datarails, or Vena
Understanding of CRM systems, hotel management platforms, or POS/booking systems
Experience with GA4, Looker Studio, and marketing attribution tools
Benefits
401(k)
Dental insurance
Health insurance
Vision insurance
Company
Wag Hotels
Wag Hotels is a hospitality company that operates pet hotel chains.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
$4.14M2013-06-14Series Unknown· $4.14M
Leadership Team
Jessica Furey
Chief Financial Officer
Recent News
2025-10-09
The Los Angeles Post
2025-10-09
2025-09-27
Company data provided by crunchbase