Insomniac Events · 1 day ago
Insomniac - Merchandise & Content Marketing Strategist
Calabasas, CA
Full-time
Onsite
Mid Level
$70K/yr - $85K/yr
3+ years expInsomniac Events is known for producing innovative music festivals and events. They are seeking a Merchandise & Content Marketing Strategist responsible for developing and executing marketing campaigns that support product launches and broader content initiatives, collaborating with various teams to enhance brand storytelling.
ConcertsMedia and EntertainmentMusicPerforming Arts
No H1B
Responsibilities
Support product marketing and build creative campaigns for product releases
Develop cross-functional content plans in partnership with Records, Radio, and Festival teams
Create editorial-style content concepts for artist stories, music releases, and brand initiatives
Execute multi-channel digital marketing strategies across social, email, and web
Coordinate campaign timelines, assets, and budgets with internal teams and vendors
Analyze performance metrics and optimize future content and campaign decisions
Stay up to date on music, culture, and digital trends relevant to Insomniac audiences
Train and provide support in onboarding team members, clients, vendors and partners when needed
All other projects and initiatives as identified
Qualification
Required
Bachelor's degree in Marketing, Communications, or related field
3+ years of marketing experience in ecommerce, entertainment, music, media, or event-driven environments
Strong experience building multi-channel marketing plans across social, digital, and editorial formats
Demonstrated ability to think creatively and conceptually- beyond transactional marketing
Proven success managing multiple cross-functional teams, partners, and campaign timelines
Solid understanding of digital platforms, analytics tools, SEO/SEM, content performance metrics, CRM systems, and emerging media
Experience interpreting data to shape creative strategy and inform content decisions
Highly organized, detail-oriented, and able to execute operational pieces without losing sight of big-picture brand storytelling
Experience managing cross-functional campaigns and deadlines
Strong analytical skills and familiarity with marketing tools and reporting platforms
Creative mindset with the ability to execute operationally
Company
Insomniac Events
Insomniac, Inc. is an Entertainment company based out of Beverly Hills, Los Angeles, CA, United States probably best known for promoting EDC
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Pasquale Rotella
CEO / Founder
Maureen Valker-Barlow
SVP Partnerships
Recent News
digitalmediawire.com
2025-10-03
Company data provided by crunchbase