Apply on Employer Site

Ping Identity · 8 hours ago

Senior Partner Marketing Manager

United States

Full-time

Remote

Mid, Senior Level

$126K/yr - $160K/yr

5+ years exp

Ping Identity is a company focused on providing secure and seamless digital experiences. They are seeking a Senior Partner Marketing Manager to lead and execute partner marketing strategies across North America, driving demand generation and revenue growth through their partner ecosystem.

GovernmentIdentity ManagementSecuritySoftware

Comp. & Benefits

Responsibilities

Define and lead the North America partner marketing strategy for a set of priority partners, aligning closely with sales and marketing objectives

Implement demand generation and go-to-market programs across the region to drive partner sales and new customer acquisition

Design and execute high-ROI marketing programs and campaigns, leveraging Ping's direct marketing programs as well as building custom, co-marketing efforts with priority partners, to support partner sales

Ensure programs are fully enabled and aligned with Ping’s product offerings, messaging, and value propositions

Work collaboratively with the North America sales and partner teams to align on objectives, execute joint marketing plans, and drive initiatives that support pipeline growth and accelerated conversions

Develop deep relationships within our priority partner set and collaborative strategies that create urgency and empower channel partners and accelerate sales

Manage the partner marketing budget for your partners effectively, setting performance targets, and measuring ROI on campaigns, incentives, and programs to optimize investment and drive business outcomes

Partner with global and regional marketing teams to ensure consistency in messaging, positioning, and program execution, while tailoring campaigns to the specific needs of the North American sub-regions and verticals

Leverage data-driven insights to monitor and optimize program effectiveness, making recommendations for adjustments based on KPIs, market trends, and partner feedback

Own the partner pipeline number for your partners, in collaboration with Sales

Conduct weekly pipeline reviews, represent partner marketing forecasts and contribution in all sales calls and business reviews for your partner set

Qualification

Partner marketing experienceB2B technology expertiseChannel marketing expertiseBudget managementAnalytical mindsetRelationship managementMarketing platforms proficiencyStrategic visionCommunication skills

Required

5-7+ years of partner marketing experience in a B2B technology organization, preferably in cybersecurity

Demonstrated experience working with a variety of partner types (hyperscalers, resellers, distributors, GSIs, alliances, and technology providers) and an in-depth understanding of partner marketing motions (to-partner, through-partner, and with-partner)

Proven ability to develop comprehensive partner marketing strategies that drive sales and build long-term value

Skilled in budget management and performance analysis, with the ability to use data to drive decisions, evaluate success, and optimize programs

Exceptional relationship-building and communication skills to influence and partner with internal teams and external partners, ensuring alignment and execution across various stakeholders

Experience with marketing platforms (e.g., Salesforce, partner management systems) and a strong understanding of enterprise lead management and marketing attribution as it relates to partner marketing investments

BA/BS in Marketing, Business, Communications, or a related field