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Pharmavite · 8 hours ago

CRM Manager

Los Angeles, CA

Full-time

Onsite

Mid, Senior Level

$100K/yr - $166K/yr

5+ years exp

Pharmavite is a leading company in the health and wellness industry, known for its top-selling vitamin and supplement brand, Nature Made. The CRM Manager will be responsible for developing consumer-centric relationship marketing strategies using web, email, and SMS to enhance customer engagement and lifetime value.

Dietary SupplementsHealth CareNutrition

Growth Opportunities

No H1B

Responsibilities

Create and deploy a comprehensive CRM strategy to engage consumers and grow omnichannel sales using web, email, and SMS touchpoints; bring the Nature Made brand to life by using our tools to create campaign-based, automated and transactional messages that help consumers navigate our products and build regimens

Lead an innovative email, SMS, and lifecycle marketing roadmap that delivers high quality content to educate, inspire, and drive loyalty amongst consumers; work together with creative teams and production teams to bring the content to life

Use data and insights to develop a deep understanding of our consumers and our lifecycle marketing programs using both quantitative (KPIs) and qualitative analysis (surveys reviews, feedback); keep the marketing organization up-to-date on the health of our CRM marketing efforts and segments, and continually demonstrate why they’re important to our business

Test and learn to push our CRM programs into the future; build segmentation strategies, experiment with personalization, develop and implement A/B testing methods, and innovate with merchandising concepts

Build compelling on-site strategies to acquire consumers, retain them, and incentivize behaviors that strategically build our direct-to-consumer and omnichannel business

Qualification

CRM strategyEmail marketingSMS marketingConsumer segmentationKlaviyoData analysisDTC marketingPlanning skillsHealthWellness knowledgeCross-functional collaborationCreative thinkingCommunication skillsProblem solving