Apply on Employer Site

Allstate · 15 hours ago

Agency Marketing Consultant I

California, United States

Full-time

Onsite

New Grad, Entry Level

$51K/yr - $89K/yr

Allstate is a company that has been innovating for over 90 years to protect families and their belongings. The Agency Marketing Consultant I is responsible for delivering quote volume and profitable market share growth through the implementation of marketing strategies and consultation support for Allstate agencies.

BankingFinanceFinancial ServicesInsuranceInsurTechVenture Capital

No H1B

Responsibilities

Effectively implement marketing tactics that achieve marketing performance and Sales Zone goals

Provide local intelligence and guidance to inform and maximize marketing effectiveness

Shared accountability of results for assigned Sales Zone (s)

Support implementation of agency marketing on-boarding, support, and consultation model for new and existing Allstate agency models

Incorporate functional expertise in marketing strategy to consult with agency owners to advise & influence development of local marketing plans to generate growth and customer loyalty

Utilize a data driven approach in development of recommendations

Ensure targeted agency segments are achieving marketing performance goals

Adopt and utilize CRM system to support consultation measurement

Implement execution plans for national and local marketing programs to achieve desired results

Implement strategies that will generate desired agency engagement and enrollment in marketing programs

Collaborate with Marketing and Sales Zone partners to ensure flawless execution and performance

Strict adherence to effectively managing budget within 0%-2% of forecast

Accountability for driving established metrics and reporting on overall program results

Key measures of success: agency investment and engagement in marketing programs, improved quote volume, premium growth (new business, cross-sell and retention), and profitable market share growth