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Quandri · 3 weeks ago

Director of Integrated Marketing

Vancouver, British Columbia, Canada

Full-time

Hybrid

Senior Level, Lead/Staff

CAD$145K/yr - CAD$165K/yr

8+ years exp

Quandri is a company dedicated to unlocking the world’s insurance data through their Renewal Intelligence Platform. As the Director of Integrated Marketing, you will lead the demand-generation strategy, manage a multi-disciplinary team, and collaborate closely with various departments to drive qualified pipeline and accelerate revenue growth.

Artificial Intelligence (AI)Industrial AutomationInsuranceInsurTechMachine Learning

Responsibilities

Own the end‑to‑end demand‑generation strategy across inbound (digital marketing, SEO/SEM, paid media, content, webinars, digital and in‑person events) and outbound (BDR/SDR outreach, ABM, targeted campaigns)

Embed AI‑enabled tactics and automation to scale efficiently

Define funnel architecture, personas and account‑tiering; develop ABM approaches and reporting frameworks

Partner with Marketing, Sales and Finance to set and manage quarterly/annual budgets and optimize spend for CAC, CPL, ROAS, pipeline and revenue goals

Build and evolve an integrated campaign framework that synchronizes content, digital advertising, in‑person marketing, ABM and sales outreach

Lead, mentor and scale a high‑performing top‑of‑funnel team, providing coaching and career development

Drive alignment with Product Marketing & Enablement, Product, Revenue Ops, Sales and Customer Experience to ensure consistent messaging, seamless hand‑offs and shared KPIs

Manage relationships with agencies and technology vendors (creative, media buying, AI‑content platforms)

Partner with RevOps to define metrics, dashboards, lead routing and scoring, and ensure data integrity and attribution across all channels

Work with Finance and RevOps on forecasting and reporting; apply insights to refine campaigns, improve conversions and test new approaches (A/B, cohort analysis, etc.)

Qualification

B2B SaaS marketingDemand generation strategyAI-driven automationAccount-based marketing (ABM)Data analysisSEO/SEM expertiseDigital marketingTeam leadershipInnovationProject managementCommunicationCollaboration

Required

8-10+ years in B2B SaaS demand generation/growth marketing

3-5+ years leading teams

Track record of delivering measurable pipeline and revenue

Hands-on with generative AI content, predictive scoring and workflow-automation tools (e.g., Zapier, n8n)

Deep knowledge of paid acquisition, SEO/SEM, content marketing, email/nurture, digital and in-person events, ABM and partner/channel programs

Experience running BDR teams

Experience designing outbound programs and multi-tier ABM campaigns that leverage intent data and buyer signals

Comfortable defining KPIs, analyzing funnels and optimizing CAC/CPL/ROAS

Proven ability to hire and develop talent

Ability to influence cross-functional partners

Strong communication and project-management skills

Strategic thinker with a bias for action who thrives in a fast-paced startup

Lead strategy, execution and budgeting for digital programs (paid search, paid social, display, video, programmatic/retargeting)

Drive SEO/SEM and website optimization with testing frameworks and conversion-rate optimization

Understand how generative search is changing content strategy

Manage 'big C' content (written and digital) and syndication/sponsored content

Scale email marketing and automation across the lifecycle with segmentation, scoring and behavioural triggers

Expand digital events and communities (webinars, roundtables) and integrate in-person events (conferences, trade shows) into the overall marketing plan

Integrate BDR outreach into the broader demand strategy

Set messaging, account targets and cadences, using AI-powered intent and scoring tools

Provide scripts, sequences, training and joint SLAs with Sales to maximize meeting quotas and pipeline contribution

Build scalable ABM programs for high-value accounts in partnership with Sales and RevOps, using buyer-intent signals and account-tiering frameworks

Achievement of quarterly and annual qualified pipeline and revenue targets

Improved lead-to-opportunity and opportunity-to-customer conversion rates

Reduced CAC and improved ROAS

Speed of leads through the funnel, performance of integrated campaigns and effectiveness of ABM programs

Ability to build and retain a high-performing team and deepen cross-functional collaboration

Adoption of AI-driven tools and innovative tactics that produce measurable impact