Salesforce · 2 hours ago
Brand Campaigns Lead
Chicago, IL
Full-time
Hybrid
Mid, Senior Level
$127K/yr - $175K/yr
5+ years expSalesforce is the #1 AI CRM, where humans with agents drive customer success together. The Brand Campaigns Lead will serve as the strategic architect for the brand audience's digital experience, ensuring every digital touchpoint is purposeful and optimized while collaborating with various teams to align content with brand strategies.
Artificial Intelligence (AI)Cloud ComputingCRMSaaSSales EnablementSoftware
Responsibilities
Define, document, and maintain the end-to-end digital journeys for target audiences that identify key stages, decision points, and critical audience questions across social, web, SEO, PR, and paid media channels
Develop and manage content strategy that aligns brand campaign messages with audience needs across the lifecycle and maps appropriate content formats to Salesforce owned channels (social, website, SEO), PR, paid media
Proactively analyze journey pathways and existing content libraries to identify critical gaps and develop strategic recommendations for new content creation
Own and maintain a playbook of best practices and performance benchmarks for brand content across social, website, SEO, PR, and paid media channels
Champion the brand content strategy by proactively defining and communicating new content needs to Campaigns, Product Marketing, Creative, and Content teams that further the brand campaign story and fills identified journey gaps
Guide the development of new, journey-specific assets—acting as the key strategic stakeholder and "voice of the journey"—to ensure the final output is perfectly aligned with the journey stage, audience needs, and brand campaign messages
Serve as the central point of contact for auditing and ensuring all brand content assets within the journey are perfectly aligned with the campaign message, audience needs, and specific journey stage
Continuously monitor and analyze user flow and engagement metrics in partnership with the Web and Analytics teams
Develop data-driven hypotheses and tests to improve audience journey and content performance
Provide consolidated performance reports and actionable insights to stakeholders, clearly communicating how the content journey is contributing to campaign goals and informing future strategies
Qualification
Required
5+ years of progressive experience in digital marketing, with a proven, primary focus on multi-channel content strategy and audience journey mapping
Demonstrated success in developing and executing strategic content frameworks that align with business objectives and map to a multi-step journey
Proven ability to optimize content for discoverability and channel-specific performance to drive audience engagement
Strong analytical skills with a demonstrated ability to analyze user flow and engagement data to derive insights and form optimization hypotheses
Proactive in identifying content gaps and journey friction, and developing creative solutions in a dynamic, fast-paced environment
Exceptional verbal and written communication skills, with the ability to articulate complex journey maps and content strategies clearly and concisely to diverse stakeholders
Bachelor's degree or equivalent relevant experience required
Preferred
A background in editorial planning, brand storytelling, or creative strategy
Hands-on experience with web analytics platforms (e.g., Google Analytics, Adobe Analytics)
Familiarity with A/B testing tools and content personalization strategies
Benefits
Time off programs
Medical
Dental
Vision
Mental health support
Paid parental leave
Life and disability insurance
401(k)
Employee stock purchasing program
Company
Salesforce
Salesforce is a cloud-based software company that provides customer relationship management software and applications.
10001+ employees
H1B Sponsorship
Salesforce has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (1491)
2024 (2298)
2023 (1850)
2022 (2849)
2021 (2124)
2020 (1960)
Funding
Current Stage
Public CompanyTotal Funding
$65.38MKey Investors
Starboard ValueEmergence CapitalHalsey Minor
2022-10-18Post Ipo Equity
2004-06-23IPO
2003-01-01Series Unknown· $1M
Leadership Team
Arundhati Bhattacharya
CEO & Chairperson, Salesforce India and South Asia
Marc Benioff
Chair & CEO
Recent News
The Motley Fool
2025-12-29
2025-12-27
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