Live Nation Entertainment · 2 days ago
Insomniac - Merchandise & Content Marketing Strategist
Calabasas, CA
Full-time
Onsite
Mid Level
$70K/yr - $85K/yr
3+ years expLive Nation Entertainment is a leading company in the music festival and events industry, known for producing immersive experiences. They are seeking a Merchandise & Content Marketing Strategist to develop and execute marketing campaigns that support product launches and broader content initiatives, collaborating with various teams to enhance artist stories and cultural moments.
ConcertsEvent PromotionEventsMedia and EntertainmentTicketing
No H1B
Responsibilities
Support product marketing and build creative campaigns for product releases
Develop cross-functional content plans in partnership with Records, Radio, and Festival teams
Create editorial-style content concepts for artist stories, music releases, and brand initiatives
Execute multi-channel digital marketing strategies across social, email, and web
Coordinate campaign timelines, assets, and budgets with internal teams and vendors
Analyze performance metrics and optimize future content and campaign decisions
Stay up to date on music, culture, and digital trends relevant to Insomniac audiences
Train and provide support in onboarding team members, clients, vendors and partners when needed
All other projects and initiatives as identified
Qualification
Required
Bachelor's degree in Marketing, Communications, or related field
3+ years of marketing experience in ecommerce, entertainment, music, media, or event-driven environments
Strong experience building multi-channel marketing plans across social, digital, and editorial formats
Demonstrated ability to think creatively and conceptually- beyond transactional marketing
Proven success managing multiple cross-functional teams, partners, and campaign timelines
Solid understanding of digital platforms, analytics tools, SEO/SEM, content performance metrics, CRM systems, and emerging media
Experience interpreting data to shape creative strategy and inform content decisions
Highly organized, detail-oriented, and able to execute operational pieces without losing sight of big-picture brand storytelling
Experience managing cross-functional campaigns and deadlines
Strong analytical skills and familiarity with marketing tools and reporting platforms
Creative mindset with the ability to execute operationally
Company
Live Nation Entertainment
Live Nation Entertainment is a producer, promoter, and seller of live concert tickets for artists and fans. It is a sub-organization of Priority Records.
Founded in 1996Beverly Hills, California, USA
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$3.72BKey Investors
Public Investment Fund
2025-10-08Post Ipo Debt· $1.3B
2024-12-03Post Ipo Debt· $1B
2023-01-09Post Ipo Debt· $900M
Leadership Team
Chris Loll
Chief Operating Officer, Media & Sponsorship
Kevin Chernett
Executive Vice President Global Content Distribution & Innovation
Recent News
2026-01-24
Digital Music News
2026-01-24
2026-01-23
Company data provided by crunchbase