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Hello Heart · 1 month ago

Senior Manager, Demand Generation

United States

Full-time

Remote

Senior Level

$140K/yr - $160K/yr

7+ years exp

Hello Heart is on a mission to change the way people care for their hearts by providing innovative solutions for heart health management. The Senior Manager, Demand Generation will drive content and campaign strategies to enhance awareness and engagement, collaborating with various teams to optimize demand generation efforts.

FitnessHealth CareMedicalmHealthWellness

Responsibilities

Write high-impact B2B content including blogs, digital ads, case studies, landing pages, email nurtures, and reports tailored across the buyer journey

Develop audience-specific messaging and content for health plans, employers, and labor unions

Create and optimize ad copy for LinkedIn and display campaigns in partnership with Design

Refresh and test new digital ad variations weekly to support ongoing optimization and campaign performance

Plan and execute coordinated, multi-channel demand generation campaigns across digital ads, email, and sales channels

Partner with Sales and BDRs to refine lead handoff processes and train teams on new workflows

Report on campaign performance, identify conversion gaps, and optimize content strategy based on insights

Qualification

Growth marketingDemand generationContent marketingB2B healthcare experienceAccount-based marketingAdvertising platformsAnalytical thinkingCourageStorytelling skillsProject managementCollaborationCreativity