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YMCA of the USA · 5 hours ago

Association Director of Digital Experience

Charlotte, NC

Part-time

Onsite

Director/Executive

6+ years exp

YMCA of the USA is seeking an Association Director of Digital Experience to lead and enhance their digital ecosystem. This role focuses on developing and executing digital strategies across various platforms to improve member engagement and drive revenue growth.

Career PlanningCommunities

H1B Sponsor Likely

Responsibilities

Develop and execute an omnichannel digital strategy that strengthens brand presence, advances strategic plan priorities, and drives measurable growth in membership, program participation, and philanthropy

Evaluate digital trends and emerging technologies to identify high-impact opportunities that improve efficiency, expand reach, and generate revenue

Provide proactive thought leadership to YMCA executives and center leaders on leveraging digital platforms to advance organizational goals and improve business outcomes

Lead, coach, and develop a high-performing team of digital marketing and technical professionals to deliver innovative solutions that support revenue growth and member engagement

Equip staff with training, tools, and standards that elevate content quality, improve platform performance, and ensure consistent execution across the association

Direct the design, development, and continuous improvement of the YMCA’s website, mobile app, digital signage, and related platforms to optimize user experience, reduce friction, and increase conversions

Collaborate with membership, programs, philanthropy, and operations teams to create strategic digital content that boosts enrollment, promotes wellness initiatives, and advances organizational priorities

Build and maintain strategic partnerships with community organizations and technology partners to extend digital reach, enhance service delivery, and support mission-driven growth

Represent the YMCA in digital innovation networks, leveraging external expertise to strengthen the association’s digital capabilities and competitive position

Oversee budgets and vendor relationships for digital initiatives, ensuring resources are aligned with strategic priorities and deliver a strong return on investment

Analyze performance metrics, user behavior, and conversion data to guide decision making, optimize digital pathways, and achieve targeted growth in engagement and revenue

Performs other duties and tasks as assigned by leadership

Qualification

Digital strategyUser experience designContent management systemsAnalytics toolsDigital marketing platformsSEOData analysisBudget managementLeadership skillsCommunication skillsInterpersonal skillsTeam managementAdaptability

Required

Bachelor's degree in digital marketing, information technology, communications, or a related field

Minimum of 6 years of experience in digital strategy, platform management, or user experience design

Proven leadership and team management skills, with experience mentoring and developing staff

Expertise in content management systems, analytics tools, and digital marketing platforms

Strong understanding of user experience design, SEO, and digital accessibility standards

Demonstrated ability to analyze data and translate insights into actionable strategies

Experience managing budgets and delivering cost-effective digital solutions

Excellent communication and interpersonal skills to collaborate with diverse teams and external partners

Familiarity with YMCA programs and mission is a plus

Ability to adapt to a fast-paced environment and manage multiple projects simultaneously

Preferred

Master's degree in digital marketing, information technology, communications, or a related field

Company

YMCA of the USA

Glassdoor3.9

YMCA of the USA is the national resource office for the nation's YMCAs. Located in Chicago, IL, YMCA of the USA exists to serve YMCAs.

Founded in 1844

Chicago, Illinois, USA

51-200 employees

http://www.ymca.net/

H1B Sponsorship

YMCA of the USA has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2024 (2)