Sphere Entertainment Co. · 3 weeks ago
VP Brand Strategy
Burbank, CA
Full-time
Onsite
Director/Executive
$240K/yr - $290K/yr
15+ years expSphere Entertainment Co. is a premier live entertainment and media company. The VP of Brand Strategy will lead efforts to build the Sphere brand across various events and experiences, collaborating with multiple teams to drive brand awareness and engagement.
ConcertsEventsMedia and Entertainment
Responsibilities
Lead a growing team of Brand Strategists, defining clear roles and responsibilities for individual team members
Oversee the briefing and development of 360 creative for all Sphere Experiences, in partnership with Marketing and Creative teams
Own launch and sustain campaigns for Sphere Experiences, in partnership with Marketing and Creative teams, to drive demand and ticket sales
Ownership of content strategy across key Sphere brand assets including Exosphere Art and in-venue signage & screens, ensuring alignment across assets and with Sphere objectives
Manage and continuously evolve the Sphere brand by enhancing our positioning, visual identity, brand guidelines, and core content assets – balancing consistency with the flexibility needed to engage different audiences
Work closely with Sales and Strategic Alliances to integrate brands and other partners with our brand programs, breaking down traditional B2C/B2B barriers
Own the year-round calendar of Sphere cultural moments, planning tiered activations, and collaborating cross-functionally to ensure timely, on-brand execution
Plan for long-term growth opportunities in the U.S. and internationally as a steward, innovator, and protector of the Sphere brand
Qualification
Required
Passion to shape the future of entertainment globally and a curiosity for how technology will enable new experiences that wow audiences
15+ years of experience leading brand marketing initiatives, including 5+ leading in-house brand teams
Deep expertise leading the briefing and development of a wide variety of creative outputs, from brand design, to integrated campaigns, to social content and IRL experiences
Expert communicator with leadership presence and a proven ability to positively influence stakeholders across a large organization
Proven ability to work in a fast-paced, dynamic environment, with flexibility to pivot plans as business needs change and opportunities arise
Highly collaborative with infectious enthusiasm and openness to new ideas/solutions
Strong organizational skills with an ability to prioritize and manage workload
Accountable and detail-oriented, from planning to execution and analysis of results
Preferred
Entertainment and Tech brand experience strongly preferred
Benefits
Robust set of tools and resources to help employees understand their interests and purpose
Upskilling employees’ talents and strengths
Growth and longevity for our employees are top priorities
Company
Sphere Entertainment Co.
Sphere Entertainment Co. is a premier live entertainment and media company.
501-1000 employees
Funding
Current Stage
Public CompanyTotal Funding
$225MKey Investors
Point72
2024-06-25Post Ipo Equity
2023-12-05Post Ipo Debt· $225M
2020-04-09IPO
Leadership Team
Felicia Yue
Executive Vice President, Chief Technology Officer
Robert Langer
Chief Financial Officer and Treasurer
Recent News
2026-01-21
2026-01-20
Company data provided by crunchbase