Apply on Employer Site

Heron Data · 12 hours ago

Growth Marketer

New York, NY

Full-time

Onsite

Entry, Mid Level

$100K/yr - $160K/yr

1+ years exp

Heron Data is a Series A stage company based in New York and London that leverages AI to automate document-heavy workflows. They are seeking a Growth Marketer to drive demand generation, manage marketing campaigns, and enhance their digital presence.

Artificial Intelligence (AI)Document ManagementFinancial ExchangesFinTechInsurTechSaaS

Responsibilities

Take ownership of our content strategy and generation, including case studies, product launches, technical blogs

Support revenue teams with assets: one-pagers, decks, ad creative, conference materials, and anything else needed to help close deals

Launch paid media experiments across trade newsletters, LinkedIn, Google, Meta - testing creatives, audiences, and landing pages

Improve our website and digital presence: refine messaging, run A/B tests, and ensure we’re attracting and converting the right traffic

Run fast, lightweight experiments to identify new growth levers: content distribution, newsletters, SEO tests, partnerships, and more

Build the engine: track performance, set up dashboards, analyze cost per lead, and identify where our highest-quality leads come from

Over time, help us establish a predictable and automated marketing cadence: scheduled social posts, consistent reporting, and always up-to-date assets

Qualification

B2B SaaS marketingPaid media campaignsContent strategyData analysisA/B testingCreatively scrappyVisual design assetsWritten communicationCollaborative

Required

1–2 years of B2B SaaS marketing experience: Ideally at a Series A/B startup where you've run ads, built campaigns, used data to make decisions, and contributed directly to lead generation

Execution-focused: You're happiest when you're ‘doing'

Comfortable with ambiguity: You don't wait for perfect conditions; you prototype, test, measure, and learn fast

A strong written communicator: You can craft compelling ad copy, engaging social posts, clear experiment summaries, and concise insights

Creatively scrappy: You find clever ways to get signal quickly, even on limited budgets, and you're resourceful with tools and assets

Analytically sharp: You know how to set up tracking, interpret data, spot trends, and translate insights into action

Collaborative and low-ego: You work smoothly with founders, sales, and design, and you're excited to support the broader go-to-market effort