Foundation Marketing · 1 month ago
Paid Media Strategist
California, United States
Full-time
Hybrid
Senior Level
5+ years expFoundation Marketing is a B2B content marketing agency that helps brands grow through content, SEO, and performance distribution. They are seeking a Paid Media Strategist to lead advertising strategies that drive MQLs, SQLs, and revenue for clients, blending platform mastery with creative strategy and data insights.
AdvertisingAnalyticsB2BMarketing
Responsibilities
Own the paid media strategy and roadmap for 4 to 6 core client accounts
Build full-funnel plans that align paid media with broader GTM objectives, revenue targets, and ICP needs
Create annual and quarterly roadmaps that give clients clarity, direction, and confidence in the path ahead
Lead experimentation and testing frameworks designed to generate insights and scalable performance improvements
Guide the Paid Media Specialist on execution by providing direction, reviewing deliverables, and upholding performance standards
Develop, optimize, and scale campaigns on Google Ads, LinkedIn Ads, Meta Ads, and Reddit Ads
Apply multi-channel strategy to connect content, nurture flows, and sales handoff stages
Implement funnel-specific ad programs for webinars, AMAs, gated assets, demos, quizzes, and longer-cycle ABM motions
Ensure all tracking and data integrations are accurate and reliable, including GTM, GA4, server-side tagging, Enhanced Conversions, CAPI, and CRM integrations
Lead creative ideation with internal and client-side teams to concept and refine ads for static, video, UGC, carousel formats, and landing pages
Build creative frameworks built on hooks, messaging angles, objections, and value propositions
Develop ICP-driven messaging strategies that map to awareness, consideration, and decision stages
Translate performance insights into actionable creative direction for ongoing iterations
Diagnose and optimize the entire funnel from first touch to revenue
Audit landing pages, lead flows, form experiences, nurture sequences, and sales follow-up processes
Identify bottlenecks and implement strategies that increase conversion rates at every stage
Partner with clients to improve CRM structure, data hygiene, lead qualification, and attribution clarity
Build forecasting models for spend, CAC, cost per MQL, cost per SQL, and expected revenue impact
Improve client understanding of unit economics and acceptable costs across funnel stages
Run monthly and quarterly performance reviews that educate clients and drive strategic decision-making
Convert complex data into simple insights and actionable recommendations
Act as the senior paid media voice in client conversations and planning sessions
Present strategies, roadmaps, results, and opportunities with clarity and confidence
Proactively identify ways to scale performance, expand channels, improve creative, and optimize spend
Collaborate with the Paid Media Director to evolve our playbooks, processes, and internal standards of excellence
Qualification
Required
5 to 7+ years working in paid media, ideally in B2B SaaS, Education, Professional Services, or Lead Generation
3+ Years of Performance Marketing Agency experience
Proven success managing and scaling campaigns across Google, LinkedIn, Meta, and Reddit
Strong understanding of CRM integrations and tracking systems, especially HubSpot
Experience designing and optimizing multi-touch funnels
Demonstrated ability to lead creative strategy and collaborate with design and content teams
High proficiency in forecasting, data analysis, unit economics, and revenue modeling
Comfortable presenting strategies and results to senior stakeholders
Preferred
HubSpot partner experience preferred
Benefits
TECH BUDGET
100% REMOTE
ALL NATIONAL HOLIDAYS
PAID TIME OFF
WELLNESS & FITNESS COVERAGE
EDUCATION REIMBURSEMENT
Competitive Medical & Dental Benefits
Company
Foundation Marketing
Foundation Marketing uses analysis and data to help B2B brands produce more sales, leads, traffic and insights through content marketing.
11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase