Kraken · 7 hours ago
VP, Growth - Breakout Prop
United States
Full-time
Remote
Senior Level, Lead/Staff
$117K/yr - $260K/yr
10+ years expKraken is a mission-focused company dedicated to accelerating the global adoption of crypto. The Vice President of Growth Marketing will lead the growth function, focusing on user acquisition, retention, and referral strategies while building a growth team and establishing data-driven operations.
BitcoinBlockchainCryptocurrencyEthereum
Responsibilities
Define and lead a full growth marketing strategy across user acquisition (digital, paid, partnerships, affiliate, and crypto-native channels), activation, conversion, retention, cross-sell, and upsell
Build and scale the growth team; establish processes, tech stack, analytics, and experimentation frameworks from the ground up
Tie growth metrics to business KPIs across the full funnel and LTV
Oversee marketing analytics and instrumentation, ensuring rigorous measurement, dashboards, cohort analyses, funnel optimization, and data-driven decision making
Operate hands-on when necessary—executing campaigns, driving tests, and working directly with crypto-native channels and partners
Collaborate closely with product, engineering, trading operations, and brand marketing to align growth efforts with the product roadmap and trader experience
Stay ahead of crypto marketing trends, emerging channels, crypto-native communities, and regulatory-sensitive positioning
Uphold Breakout Prop’s values: transparency, trader-first mentality, high integrity, and exceptional execution in a high-velocity market environment
Qualification
Required
10+ years of experience in growth marketing in high-growth tech, fintech, or crypto companies, including building teams and systems from scratch
Crypto fluency: at least 2+ years in a crypto organization or leading a crypto vertical within fintech, plus personal passion and direct experience in the space
Proven track record scaling acquisition, activation, and retention in high-growth environments
Deep analytical rigor across funnel metrics, cohort analysis, A/B testing, attribution, and data-driven marketing
Strong understanding of crypto markets, trader motivations, and crypto communities, with awareness of safe and compliant marketing in the space
Strategic thinker and hands-on operator—able to build frameworks and also dive into details
Excellent communicator, collaborator, and leader with experience influencing cross-functionally
Startup mindset: thrives in fast-paced, ambiguous environments; proactive, resilient, and excited to build the company's growth engine
Company
Kraken
Kraken is a global cryptocurrency exchange platform that allows users to buy, sell, and trade digital assets securely.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
David Ripley
CEO
Trevor Rutar, MBA
Chief Executive Officer and Managing Director of Kraken Bank
Recent News
2025-10-07
Crowdfund Insider
2025-10-07
Company data provided by crunchbase