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Merrell · 10 hours ago

Senior Social Media Specialist - Merrell

Rockford, MI

Full-time

Hybrid

Mid, Senior Level

2+ years exp

Merrell is a brand focused on connecting with culture through social media. The Senior Social Media Specialist will lead the strategy and execution of social media programs to drive audience growth and engagement across various platforms, ensuring alignment with global brand goals.

E-CommerceFashionRetail

Responsibilities

Works closely with marketing leadership to ensure digital content and social media strategies are global in scope, fully integrated across channels, and measurable in market

Executes the brand digital content and social media strategies. Proactively builds and publishes always-on social calendar and executes community management for social channels

Manages social reporting for always-on social strategy, product launches, brand campaigns, and collaborative initiatives, leading measurement and optimization efforts

Develops the brand’s social media analytics tool strategy and ensures proficiency with key industry tools

Engages relevant partners (internal and external creative agencies) to produce appropriate digital assets to execute campaigns

Implements programs to grow followers and further engage with the Merrell community, aligned with strategic calendar and goals

Sources and develops engaging content for owned digital channels, including social and web

Monitors innovative new social media platforms and trends to consider enhancements

Ensures enhancements are in-line with brand assets & messaging. Executes digital campaign launches, shares plans and assets with global partners

Partners with the Influencer Manager and PR team to integrate influencer content, UGC, and PR-driven assets into the owned social media program

Performs duties consistent with the Company’s AAP/EEO goals and policies

Performs other duties as required/assigned by manager

Qualification

Social media strategySocial media analyticsDigital marketing experienceContent creationConsumer insightsFigmaAdobe Creative SuiteMS Office proficiencyProject managementWritten communicationCross-functional collaborationAttention to detail