Senior Paid Media Specialist jobs in United States
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Alexander Shunnarah Trial Attorneys ยท 1 month ago

Senior Paid Media Specialist

positionBirmingham, AL
timeFull-time
remoteOnsite
senioritySenior Level
money$80K/yr - $100K/yr

Alexander Shunnarah Trial Attorneys is a rapidly expanding legal firm dedicated to delivering justice and exceptional client service. They are seeking a Senior Paid Media Specialist to lead high-spend digital campaigns, focusing on Google Ads to drive client acquisition and optimize lead quality.

Consulting

Responsibilities

Build, launch, and optimize high-intent Google Search campaigns to drive maximum lead quality and conversion efficiency
Implement manual bidding strategies to maintain competitive positioning while lowering cost per acquisition (CPA)
Execute retargeting and audience segmentation strategies across Google Display, YouTube, and Meta to re-engage high-value prospects
Adjust budgets and bids dynamically based on search volume trends, competitive shifts, and firm intake needs
Collaborate with automation specialists to align paid campaigns with HubSpot lead nurturing for higher case conversion rates
Ensure seamless integration between paid media efforts and the firm's intake process to maximize ROI
Analyze search term reports, audience behaviors, and conversion paths to refine targeting and improve lead quality
Track CPA, ROAS, and other key performance indicators (KPIs) to continually improve campaign efficiency
Stay ahead of industry trends and leverage AI and automation where applicable to scale results

Qualification

Google Search AdsManual bidding strategiesAudience segmentationHubSpot integrationData-driven optimizationAnalytical mindsetResults-driven mindsetProblem solving

Required

Expertise in Google Search Ads for high-spend, high-intent lead generation campaigns
Proven success with manual bidding strategies (not reliant on Smart Bidding alone)
Strong knowledge of retargeting and audience segmentation across Google Display, YouTube, and Meta
Experience integrating campaigns with HubSpot or similar CRMs for lead tracking and nurturing
Ability to pivot quickly based on market conditions and adjust strategy in real time
Analytical and data-driven, with a proven track record of optimizing CPA, ROAS, and lead quality
A high-performance, results-driven mindset
Thrives in a fast-paced, high-growth environment
Strong sense of ownership, accountability, and urgency
Innovative problem solver with a bias for action

Benefits

Comprehensive medical, dental, and vision coverage
Supplemental insurance options
Disability insurance coverage
Paid maternity leave
Paid holidays and 15 days of paid time off (PTO)
Paid inclement weather days
Support System for Legal Questions
Holiday Parties

Company

Alexander Shunnarah Trial Attorneys

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Alexander Shunnarah Trial Attorneys is a premier Birmingham personal injury law firm started by Alexander Shunnarah.
dateFounded in 2001
location
Birmingham, Alabama, USA
people-size51-200 employees
web-link
http://shunnarah.com

Funding

Current Stage
Growth Stage

Leadership Team

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Alexander Shunnarah
President/CEO
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Katie Copeland
Personal Assistant To Chief Executive Officer
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Company data provided by crunchbase