Printpack · 1 month ago
Market Development Manager
Atlanta, GA
Full-time
Onsite
Mid, Senior LevelPrintpack is seeking a strategic and innovative Market Development Manager I or II to identify and develop new customer segments, markets, and differentiated value propositions within the flexible packaging industry. This role will be instrumental in driving growth, innovation, and competitive positioning in a rapidly evolving market landscape.
Food and BeverageManufacturingMedical
Responsibilities
Identify high-potential customer segments and emerging markets
Define winning value propositions and market differentiators
Analyze market gaps, trends, and competitive positioning
Collaborate cross-functionally with Sales, R&D, Operations, Procurement, HR, and Customer Experience teams
Develop and execute market entry strategies
Build strategic alliances with external stakeholders and industry partners
Conduct competitive, situational, segment, and niche analyses to determine market potential and areas of penetration
Create, refine, and execute go-to-market strategies for business development and market growth opportunities
Lead cross-functional teams in executing strategic plans to capitalize on market growth opportunities, commercialize new products and new technologies
Understand Printpack’s competitive position in the marketplace, identify uncovered customer prospects, and work with sales & sales management to ensure we engage to grow market share
Conduct primary market research to understand the voice of the customer, retailers, and consumers to determine how best to position and differentiate vs. competition
Work with Sales to develop and execute customer strategies to strengthen and expand customer relationships
Use the Printpack Sales Accelerator process and tools to drive opportunities through to commercial sales
Introduce new products/markets to our sales force along with all support materials needed to enable them to execute sales plans
Attend customer meetings as the subject matter expert to help facilitate opportunities in new markets
Lead innovation activities required to support the needs of assigned markets and products
Coordinate and facilitate innovation discussions, including innovation sessions with customers
Play an active role in the Printpack Innovation process – ideation, scouting, new product screening, developing/evaluating the business case, and new product pipeline management
Identifies and structures opportunities for partnerships and open innovation activities
Qualification
Required
Experience in market development, business strategy, or product management
Strong analytical and strategic thinking skills
Proven ability to lead cross-functional initiatives
Excellent communication and relationship-building skills
Preferred
Experience in the packaging or manufacturing industry is a plus
Company
Printpack
Develops innovative packaging solutions serving more than 60 markets including food, medical and non-food.
Founded in 1956
1001-5000 employees
H1B Sponsorship
Printpack has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2024 (3)
2023 (3)
2022 (2)
2020 (2)
Funding
Current Stage
Late StageLeadership Team
David McLain
Senior Director, Manufacturing
Recent News
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