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Medius · 3 weeks ago

Loyalty & Retention Marketing Manager

United States

Full-time

Remote

Senior Level

7+ years exp

Medius is a global leader in cloud-based spend management solutions, dedicated to transforming finance through innovative technology. The Loyalty & Retention Marketing Manager will develop marketing programs to enhance customer value and drive loyalty, collaborating with multiple teams to ensure successful implementation and performance measurement.

AccountingAnalyticsArtificial Intelligence (AI)FinTechInformation TechnologySoftware

Growth Opportunities

Responsibilities

Develop a deep understanding of the Medius customer lifecycle including what key customer personas need and want post purchase

Create a global, integrated marketing plan that drives customer adoption and optimization for key customer personas

Develop and execute high-impact marketing programs from concept development to campaign deployment, including managing agency relationships and budget

Develop case studies and feed sales reference process as part of loyalty program

Track analytical campaign performance and reporting to measure and report on the results and ROI of all campaigns, eﬀectively communicating to stakeholders in the business

Work with field marketing teams to understand unique market needs, drive program execution and facilitate best practice sharing

Collaborate with the Digital Team to develop content for the customer center and other customer content for Medius corporate web sites and the qualified chatbot

Build relationships at all levels across Marketing and customer success teams

Provide input to marketing automation systems capabilities, data needs and related processes to improve agility and time to market of lifecycle campaigns

Serve as an internal evangelist for our customers

Be aware of, and comply with, all corporate policies

Qualification

Customer loyalty marketingMarketing automationCRM (Salesforce.com)B2B cloud solutionsData analysisInternational marketingMicrosoft WordMicrosoft PowerPointMicrosoft ExcelTeam collaboration

Required

B.A. or B.S. in marketing, marketing communications, advertising, business or related degree

7+ years marketing, marketing communications, advertising or related experience; SaaS experience a plus

Experience developing and executing successful marketing plans to drive customer loyalty and retention

Love analyzing information, determining a path forward and implementing impactful initiatives to improve the business

Experience with CRM (Salesforce.com), marketing automation (Marketo/Eloqua), analytics and business insight tools (Domo/PowerBI/Tableau)

Proficiency in Microsoft Word, PowerPoint and Excel

Preferred

Experience working in international marketing is highly desirable

Previous experience with Accounts Payable automation, electronic payments, source to contract (S2C) and procurement software solutions (sourcing, contract management, supplier information management, procurement), and expense management solutions preferred