MSC Cruises · 12 hours ago
Performance Marketing Manager, NA - Explora Journeys
Miami, FL
Full-time
Onsite
Senior Level
6+ years expMSC Cruises is a vibrant, cosmopolitan, European luxury brand that is seeking a Performance Marketing Manager to drive North America’s B2C digital performance media strategy. The role involves managing performance campaigns, coordinating with agencies, and translating performance data into actionable insights.
LeisureTourismTravel
No H1B
U.S. Citizen Only
Responsibilities
Lead end-to-end management of performance campaigns across biddable media platforms (paid search, paid social, programmatic display + video, etc.), optimizing to performance and efficiency goals
Own campaign briefs, QA ad assets, manage UTMs, and oversee platform configurations
Ensure accurate targeting, timely launches, and alignment with commercial priorities
Monitor media pacing weekly/monthly to ensure alignment with budget and forecast, and recommend budget reallocation dynamically based on performance trends
Drive creative excellence rooted in digital platform best practices, in partnership with Explora brand team and agency partners
Act as day-to-day lead for the media agency executing NA performance campaigns
Review and approve media plans, forecasts, and recommendations, providing strategic guidance
Hold the agency accountable for meeting KPIs, SLAs, and reporting standards
Ensure collaboration across campaign planning, optimization, and wrap-ups, with alignment across brand, creative, analytics, and digital teams
Build and manage recurring performance reporting dashboards in partnership with the agency and internal analytics team, ensuring data accuracy and consistency
Translate performance data into actionable insights and clear narratives for senior leadership
Support the development of marketing forecasts, pacing reports, and ad hoc analyses to guide decision-making
Build and execute a structured A/B testing roadmap (audiences, creatives, landing pages, formats, channels)
Capture and share insights; scale learnings across campaigns and geographies
Partner with global teams to align local learnings with broader strategies
Qualification
Required
Bachelor's degree in Marketing, Advertising, Business, or a related field
6+ years of experience in digital marketing strategy, planning, and measurement, with progressive responsibility; ideally in both brand and agency settings
Understanding of digital media landscape; experience with traditional media is a plus
Hands-on, in-platform experience planning and executing digital marketing campaigns across various channels
Advanced Excel skills are essential, also proficiency in analytics tools such as PowerBI, Tableau, Google Analytics, and digital advertising platforms, and marketing attribution methodologies
Knowledge working with digital/web analytics, A/B testing and marketing conversion practices
Ability to effectively manage external agencies and partners within scope
Excellent communication and presentation skills
US Passport or US Permanent Resident
Company
MSC Cruises
MSC Cruises is the leader in the Mediterranean cruise market
10001+ employees
Funding
Current Stage
Late StageTotal Funding
$6.94M2017-04-05Series Unknown· $6.94M
Leadership Team
A
Alfonso Piccirillo
Chief Financial Officer
Daniele Buonaiuto
Chief Information Officer
Recent News
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2026-01-17
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2025-12-16
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