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Ticket Crushers, A Law Corporation · 4 days ago

Senior Paid Media Specialist

Birmingham, AL

Full-time

Onsite

Senior Level

Crisprecruit is seeking a Senior Paid Media Specialist to lead high-spend digital campaigns aimed at client acquisition. The role involves building and optimizing Google Search campaigns, implementing manual bidding strategies, and ensuring effective integration with lead nurturing processes.

ConsultingLaw EnforcementLegalProfessional Services

Growth Opportunities

Responsibilities

Build, launch, and optimize high-intent Google Search campaigns to drive maximum lead quality and conversion efficiency

Implement manual bidding strategies to maintain competitive positioning while lowering cost per acquisition (CPA)

Execute retargeting and audience segmentation strategies across Google Display, YouTube, and Meta to re-engage high-value prospects

Adjust budgets and bids dynamically based on search volume trends, competitive shifts, and firm intake needs

Collaborate with automation specialists to align paid campaigns with HubSpot lead nurturing for higher case conversion rates

Ensure seamless integration between paid media efforts and the firm's intake process to maximize ROI

Analyze search term reports, audience behaviors, and conversion paths to refine targeting and improve lead quality

Track CPA, ROAS, and other key performance indicators (KPIs) to continually improve campaign efficiency

Stay ahead of industry trends and leverage AI and automation where applicable to scale results

Qualification

Google Search AdsManual bidding strategiesAudience segmentationHubSpot integrationData-driven optimizationAnalytical mindsetResults-driven mindsetProblem-solving

Required

Expertise in Google Search Ads for high-spend, high-intent lead generation campaigns

Proven success with manual bidding strategies (not reliant on Smart Bidding alone)

Strong knowledge of retargeting and audience segmentation across Google Display, YouTube, and Meta

Experience integrating campaigns with HubSpot or similar CRMs for lead tracking and nurturing

Ability to pivot quickly based on market conditions and adjust strategy in real time

Analytical and data-driven, with a proven track record of optimizing CPA, ROAS, and lead quality

A high-performance, results-driven mindset

Thrives in a fast-paced, high-growth environment

Strong sense of ownership, accountability, and urgency

Innovative problem solver with a bias for action

Benefits

Comprehensive medical, dental, and vision coverage

Supplemental insurance options

Disability insurance coverage

Paid maternity leave

Paid holidays and 15 days of paid time off (PTO)

Paid inclement weather days

Support System for Legal Questions

Holiday Parties

Company

Ticket Crushers, A Law Corporation

The experienced attorneys at Ticket Crushers, the Bay Area's premier Traffic and DUI Law Firm represent clients throughout the San Francisco Bay area for Traffic Violations, Criminal Defense, and Driving Under the Influence ("DUI") charges.

Founded in 2015