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Basware · 8 hours ago

BDR Team Lead – Marketing

Boston, MA

Full-time

Onsite

Mid, Senior Level

2+ years exp

Basware is looking for a BDR Team Lead to join their Marketing team, where you will lead and coach a high-performing team driving inbound lead qualification and pipeline growth. This role combines strategic leadership with hands-on execution, focusing on managing inbound marketing leads and collaborating closely with Marketing and Sales to achieve pipeline goals.

FinTechMobile PaymentsNetwork SecuritySoftware

Growth Opportunities

Responsibilities

Qualify and develop leads, modeling best practices in outreach, research, and consultative conversations

Lead and coach a high-performing team to meet SLA and quality standards across inbound lead sources (forms, events, webinars, content engagement)

Design and enforce speed-to-lead processes, ensuring timely engagement and effective strategies

Deliver actionable insights by ensuring persona-based intelligence and call notes are accurate and valuable for Account Executives

Drive conversion of qualified leads into Sales Accepted Leads (SALs) and oversee scheduling of discovery meetings to meet pipeline goals

Maintain CRM data integrity, setting standards and coaching on best practices for lead management

Collaborate with Marketing leadership to refine lead quality, conversion trends, and messaging—bringing team insights to strategic discussions

Champion continuous learning, fostering product, industry, and persona knowledge development across the team

Own team performance metrics, including SAL creation, booked meetings, and conversion rates, while providing analysis and improvement plans

Qualification

Inbound marketingLead managementCoaching teamsCRM systemsData-driven decision makingAnalytical skillsCuriosityProactive mindsetCommunication skillsProblem-solving skills