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Cash App · 4 hours ago

Senior Integrated Marketing Lead

San Francisco, CA

Full-time

Hybrid

Senior Level, Lead/Staff

$198K/yr - $297K/yr

12+ years exp

Cash App is a financial services company that aims to redefine the world’s relationship with money. They are seeking a Senior Integrated Marketing Lead to drive growth for their Commerce business by defining and executing integrated marketing strategies that enhance engagement and accelerate adoption of their commerce solutions.

BitcoinCryptocurrencyE-CommerceFinancial ServicesMobile Payments

Comp. & Benefits

H1B Sponsor Likely

Responsibilities

Define and oversee the integrated marketing vision for Afterpay in the U.S., ensuring alignment with Afterpay’s brand direction and Cash App’s commerce growth priorities

Lead cross-functional go-to-market planning across Creative, Product, Data Science, and Communications to deliver cohesive, insight-driven campaigns

Own end-to-end marketing investment planning and budget allocation for Commerce campaigns — partnering with Channel, Brand Media, and Finance teams to ensure efficient and impactful spend across paid, owned, and earned channels

Build and mentor a high-performing integrated marketing team focused on excellence in execution and measurable outcomes

Design and scale integrated campaigns that drive awareness, consideration, and adoption of Cash App’s commerce solutions (Pay Now and Pay Later)

Collaborate with Partner Marketing, Creative, and B2B/B2C channel teams — as well as brand partners — to co-create activations that amplify both Cash App and partner value during key retail moments and product launches

Manage campaign budgets and oversee channel allocations — balancing upper-funnel brand efforts with performance-driven activations to optimize ROI

Translate complex product capabilities into compelling, customer-centric narratives that inspire action and strengthen brand affinity

Partner with Customer Insights and Data Science to translate customer and market insights into actionable strategies

Develop and implement marketing measurement frameworks to evaluate brand health, campaign performance, and ROI — continuously optimizing for impact

Champion brand consistency and elevate the look, feel, and experience of Afterpay across all consumer touchpoints

Use insights to inform future investment strategies, ensuring budgets are aligned to performance learnings and business goals

Partner with Creative and external agencies to build campaign platforms, assets and evergreen content

Qualification

Integrated marketingBudget managementCross-channel planningData analysisBrand strategyCommunication skillsLeadershipCollaborationCreativity

Required

12+ years of progressive experience in integrated marketing, brand strategy, or product marketing — ideally within technology, retail, or financial services sectors

At least 5+ years of direct integrated marketing experience including budget ownership and cross-channel investment planning

Proven track record of leading large-scale, cross-functional marketing initiatives that deliver measurable growth

Strong analytical mindset with the ability to analyze data and uncover and translate insights into strategic and creative direction

Exceptional communicator and storyteller capable of influencing across all levels of the organization– able to synthesize a complex situation into a concise plan

Financially disciplined and data-driven leader with experience managing multi-million-dollar campaign budgets and optimizing spend for ROI

A collaborative, entrepreneurial leader who is accountable, proactive, solution-oriented, thrives in dynamic environments and inspires teams to deliver excellence

Benefits

Remote work

Medical insurance

Flexible time off

Retirement savings plans

Modern family planning

Company

Cash App

Glassdoor3.9

Cash App is a mobile payment service that allows users to send, receive, and store money. It is a sub-organization of Block.

Founded in 2013

San Francisco, California, USA

1001-5000 employees

http://cash.app

H1B Sponsorship

Cash App has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (257)

2024 (253)

2023 (260)

2022 (297)