Apply on Employer Site

Hearth · 1 month ago

Director of Demand Generation

New York, NY

Full-time

Hybrid

Mid, Senior Level

$180K/yr - $190K/yr

7+ years exp

Hearth is on a mission to empower America's small business professionals to build growing, profitable companies. The Director of Demand Generation will be responsible for growing acquisition and pipeline through paid media and organic channels, while managing marketing communications across the customer journey.

ConstructionFinancial ServicesFinTech

Responsibilities

Design, implement, and manage end-to-end integrated marketing campaigns to drive new customer acquisition

Recommend, test, and implement experiments across marketing touchpoints (ads, website, lead forms, etc) to unlock marketing efficiencies

Test new channels assisting in strategy, operations, analysis, and future iterations

Own the marketing pipeline (lead submission through sales) to improve lead quality and reduce acquisition costs

Own marketing reporting via weekly performance updates, driving insights, and managing marketing dashboards

Drive ad hoc analysis of campaign performance, uncover insights, and propose optimization opportunities to drive growth

Partner cross-functionally with Sales, Rev Ops, and Customer Support to drive alignment on priorities, campaign execution, and shared goals

Qualification

Demand generationPaid media managementSQLB2B SaaS experienceCampaign managementAnalytical skillsPerformance analysisCreative instinctsCross-functional collaborationTeam management