Takeda · 3 hours ago
Associate Director, Field Marketing - MA and NY
Takeda is transforming patient care through the development of novel specialty pharmaceuticals and best in class patient support programs. The Associate Director, Field Marketing is responsible for cultivating relationships with key opinion leaders in dermatology, executing brand strategies, and providing insights to inform marketing decisions.
BiotechnologyHealth CareManufacturingMedicalPharmaceutical
Responsibilities
Identify, cultivate, and maintain long-term relationships with national and regional Key Opinion Leaders (KOLs) and Advanced Practice Providers (APPs) in the dermatology space
Develop and execute strategic engagement plans aligned with brand objectives, serving as a subject matter expert (SME) in psoriasis disease management
Ensure compliant, accurate, and balanced scientific communication during all interactions with external stakeholders
Gather and analyze competitive intelligence (CI) to stay informed on KOL alignment, key geographic market drivers, influence points, and provider dynamics
Act as a liaison between KOLs and Takeda's senior and executive leadership, facilitating strategic insights and collaborative opportunities
Capture, document, and analyze customer and market insights to identify regional and national trends, informing strategic decisions by the brand team in preparation for market entry
Share synthesized customer insights with cross-functional stakeholders, addressing key business questions to support marketing strategy, optimize resources, and develop tactics that drive brand performance
Stay current on customer, competitive, and marketplace activities, and share these insights in a structured format with the broader team to inform brand planning and tactical execution
Plan, develop, and execute advisory board meetings with KOLs to gather insights on disease management, treatment trends, and unmet medical needs
Identify, recruit, and engage appropriate advisors based on therapeutic expertise, geographic representation, and strategic objectives
Execute advisory boards and consultant meetings to gather actionable insights that inform brand and disease state strategies in anticipation of organizational needs
Facilitate post-meeting debriefs and lead the synthesis of insights into clear, actionable recommendations for internal teams
Support the strategy, planning, and execution of national and regional congresses to advance the Dermatology brand and increase disease state awareness
Attend national congresses and regional conferences within the assigned geographic area; synthesize key insights and share them compliantly with internal stakeholders
Organize KOL engagement opportunities related to congresses in collaboration with colleagues and leadership, ensuring alignment with strategic objectives
Facilitate post-congress debrief sessions to evaluate outcomes and refine future engagement strategies
Lead partnerships with field leadership within the assigned geography to optimize and effectively execute marketing strategies
Identify and prioritize key educational needs and opportunities within target markets, and initiate programs to address these gaps
Support the identification and development of the speaker bureau, maintaining appropriate communication with members to ensure alignment on disease education and brand messaging
Serve as a strategic bridge between internal teams (Commercial, Field Sales, Key Accounts, Medical Affairs, Market Access, and Leadership) and external thought leaders to ensure alignment and collaboration
Coordinate with internal stakeholders to ensure all professional engagement activities are compliant, well-organized, and strategically aligned
Demonstrate a proven ability to thrive in a cross-functional, collaborative environment, effectively manage multiple tasks simultaneously, and lead initiatives without formal authority
Qualification
Required
Bachelor's degree required, preferably in Biology, Marketing, Strategy, or Business Administration
10+ years of progressive experience in marketing or sales within the biopharmaceutical industry, including a minimum of 3 years in Key Opinion Leader management
Proven experience in developing engagement plans for thought leader/KOL management, with the ability to confidently liaise with external stakeholders
Experience in Speaker Bureau strategy, including training, content development, and execution of national-level programs
Strong leadership capabilities with the ability to set direction, drive alignment, resolve issues, and assess risk
Excellent collaboration skills with a proven ability to influence cross-functional teams without direct authority
Highly organized with strong analytical, problem-solving, and strategic thinking skills; able to manage multiple projects simultaneously
Exceptional oral and written communication skills, with demonstrated learning agility, financial acumen, and budgeting experience
The ideal candidate will be skilled in using AI tools to drive efficiency and innovation
Willingness to travel up to 50% of the time, inclusive of conferences on weekends, overnight programs as well as attendance at key internal meetings
Individual must reside within territory boundaries given the extensive travel arrangements of this role
Preferred
Experience working in the Psoriasis therapeutic market
New product launch experience
In-depth knowledge of buy-and-bill reimbursement models and payer dynamics
Skilled in complex biologics
Benefits
Short-term and/ or long-term incentives
Medical, dental, vision insurance
401(k) plan and company match
Short-term and long-term disability coverage
Basic life insurance
Tuition reimbursement program
Paid volunteer time off
Company holidays
Well-being benefits
Up to 80 hours of sick time
Up to 120 hours of paid vacation
Company
Takeda
Takeda is a biopharmaceutical company that researches and develops pharmaceutical drugs.
H1B Sponsorship
Takeda has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (45)
2024 (39)
2023 (38)
2022 (34)
2021 (44)
2020 (18)
Funding
Current Stage
Public CompanyTotal Funding
$2.46B2025-06-27Post Ipo Debt· $2.4B
2016-09-01Grant· $19.8M
2016-05-08Grant· $38M
Leadership Team
Recent News
2025-12-30
Company data provided by crunchbase