FanDuel · 5 hours ago
Acquisition Strategy Senior Director
New York, NY
Full-time
Onsite
Director/Executive
$171K/yr - $214K/yr
10+ years expFanDuel Group is the premier mobile gaming company in the United States and Canada. They are seeking an Acquisition Strategy and Planning Senior Director to lead their acquisition, investment, and activation strategy across Casino to drive company growth.
Fantasy SportsGamingSports
Responsibilities
Accountable for investment and allocation strategy across media, bonus and generosity through margin
Define & own the new-to-group acquisition strategy to create a modern marketing organization with a key focus on new customer acquisition efficiency for Casino
Lead a team of marketers that focus on key strategic capabilities that efficiently reach and acquire new customers across business verticals
Develop and own go to market strategy for new states while ensuring we continue to dominate in new states
Own the strategy of media mix allocation and drive an innovation roadmap for short-term & long-term optimizations to deliver greater ROI for Casino
Develop a framework for breakthrough, targeted, competitive offers focused on acquiring new customers with a focus on lifetime value within the Casino space
Develop strong relationships with cross functional teams driving effective collaboration across marketing, analytics, commercial, and product
Own commercial valuations and their impact on activations for all new to group deals
Work with product and content teams to continually improve the end-to-end new customer experience from response to conversion
Constantly seek optimization and growth through qualitative and quantitative data analysis
Provide senior management with post-initiative ROI analysis paired with consumer insights to make recommendations to increase acquisition and drive a premium brand experience
Qualification
Required
Minimum 10 years of experience in digital/growth marketing with a focus on consumer acquisition
Strong communication skills and experience influencing senior leadership teams
Proven growth mindset: Product led, data driven and highly creative
You are results oriented, with the need to be objective and measure performance
Metrics driven and continuously seeking improvement of marketing efforts to increase quality and productivity
Track record of delivering business outcomes
Strong analytical rigor to your decision making
Ability and eagerness to effectively balance the big-picture strategic work with execution
Customer focused
Preferred
Minimum 4 years of managerial experience preferred
Bachelor's degree in marketing, Business or Analytical field (or other relevant discipline) preferred
Proficient in a range of tools across the marketing stack: Amplitude, Adjust, GA, Chartio preferred
Interest in the Casino industry preferred
Benefits
Medical, vision, and dental insurance
Life insurance
Disability insurance
A 401(k) matching program
Paid personal time off
14 paid company holidays
Paid sick time in accordance with all applicable state and federal laws
Company
FanDuel
FanDuel is a gaming company that offers sportsbook, daily fantasy sports, horse racing, and online casino games.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
$416.2MKey Investors
Kohlberg Kravis RobertsShamrock Capital AdvisorsComcast Ventures
2020-12-03Acquired
2017-09-12Series E
2016-09-14Convertible Note· $55M
Leadership Team
Josh Ives
SVP Customer Experience Operations
Caralyn Cooley
Chief People Officer
Recent News
2025-12-24
Company data provided by crunchbase