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The Zimmerman Agency · 1 week ago

Group Account Director

Tallahassee, FL

Full-time

Onsite

Director/Executive

10+ years exp

The Zimmerman Agency is seeking a Group Account Director to lead destination-first travel clients as the senior strategic partner to the Director of Client Service. The role involves translating business goals into integrated programs and managing various aspects of client accounts, including strategy execution and operational excellence.

LeisureTravel

Hiring Manager

Carlos Andrade

Responsibilities

Client Leadership: Own senior day-to-day for destination and travel accounts; shape annual/seasonal plans, briefs, and go-to-market

Strategy & Execution: Orchestrate omnichannel campaigns (brand, content, PR/earned, social, search, programmatic, video, OOH/DOOH, experiential) to drive visitation, bookings, and economic impact

Destination Expertise: Build feeder-market and seasonality strategies; balance direct booking vs. OTA; activate partnerships (tourism boards, airlines, attractions, events)

Operational Excellence: Define/manage SOWs, timelines, resourcing, and change control; ensure QA, approvals, and on-time/on-budget delivery

Insights & Measurement: Use research/first-party data; partner with Analytics on KPI frameworks, tests, dashboards; translate results into actions

Stakeholder Management: Maintain trust with client and internal leaders; support proposals and RFPs as needed

Team Leadership: Manage and mentor account team; build high-performing, collaborative teams; learning, and career growth

Qualification

Travel/Hospitality experienceIntegrated leadershipData-informed approachGA4/Adobe familiaritySEO/SEM knowledgeCommunicationPresentation skillsTeam leadership