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Metropolis Technologies · 3 hours ago

Senior Manager, Lifecycle Marketing

New York, NY

Full-time

Onsite

Senior Level

$160K/yr - $175K/yr

Metropolis Technologies is an artificial intelligence company focused on enhancing real-world experiences through computer vision technology. They are seeking a Senior Manager of Lifecycle Marketing to develop and lead a national lifecycle CRM program aimed at driving consumer loyalty and engagement for over 20 million members. This role involves collaborating with cross-functional teams to implement effective marketing strategies and optimize program performance based on data insights.

Artificial Intelligence (AI)Computer VisionMachine LearningParkingSoftware

Growth Opportunities

Responsibilities

Design and implement a comprehensive, national lifecycle program strategy aligned with company goals; build the foundational infrastructure, including CRM tools, databases, and segmentation strategies, with a focus on national scalability

Brief creative and implement campaigns that drive specific objectives, always keeping the brand top of mind when crafting and approving messaging

Plan and execute national promotional programs that drive revenue and customer engagement across all markets

Analyze program performance and optimize strategies based on data insights, considering regional variations and their efficacy towards reaching organizational objectives; track and analyze key performance indicators (KPIs) to measure program effectiveness on a regional and national scale

Manage budgets and resources effectively for national initiatives

Generate reporting and dashboards to communicate results and insights to senior leadership, highlighting national trends and regional variations

Utilize data to identify trends and opportunities for program optimization across all markets

Utilize A/B testing to optimize marketing campaigns on a national and regional level

Leverage AI tools wherever possible to deliver best-in-class, optimized campaigns

Build and lead a high-performing team of CRM managers and marketing professionals and/or agency resources, as needed

Qualification

Lifecycle marketing programsCRM platformsData analysisProject managementEmail marketing campaignsCustomer segmentationSQLData visualization toolsCommunication skillsInterpersonal skillsTeam leadership