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Optimove · 3 weeks ago

Team Lead, Marketing Activation Services

New York, NY

Full-time

Hybrid

Mid, Senior Level

$100K/yr - $120K/yr

3+ years exp

Optimove is a global marketing tech company, recognized as a Leader by Forrester and a Challenger by Gartner. We are seeking a highly motivated and experienced Team Leader to join our Marketing Activation Services team, supporting our growing U.S. office in a hybrid working model, where you will manage and develop a team of CRM specialists and partner directly with enterprise-level clients to shape their CRM strategies.

AnalyticsArtificial Intelligence (AI)Business IntelligenceCRMMachine LearningMarketing AutomationPredictive Analytics

Growth Opportunities

Responsibilities

Act as a team leader and role model: set the standard for Marketing Activation Services by demonstrating deep CRM and email deliverability expertise, operational excellence, and a collaborative leadership style. Coach, mentor, and develop team members to elevate overall performance and capability

Manage and support day-to-day team operations: oversee workload distribution, prioritize activities, and ensure timely, accurate execution of campaigns and lifecycle programs. Drive process consistency, QA rigor, and continuous improvement across the U.S. activation team

Own and advance email deliverability practices: develop and maintain deliverability frameworks, best-practice playbooks, and monitoring processes. Serve as the internal subject-matter expert guiding teams and clients on improving inbox placement, reputation management, and compliance

Lead strategic and operational initiatives for enterprise clients: assess business goals, marketing challenges, and CRM maturity through discovery sessions, stakeholder conversations, and data analysis. Develop and execute CRM strategies and lifecycle roadmaps that drive measurable business impact

Collaborate cross-functionally to drive impact: work closely with product, engineering, data, sales, and customer success teams to surface client needs, refine operational workflows, and influence product roadmap decisions that improve activation outcomes

Develop scalable processes and documentation: create SOPs, QA frameworks, training materials, and activation playbooks to ensure consistency, efficiency, and quality as the team and service line expand

Qualification

CRM expertiseEmail deliverabilityTeam leadershipCRM/ESP platformsProject managementStakeholder managementProductivity toolsCommunication skillsInterpersonal skills

Required

3+ years of hands-on experience in CRM, email marketing, lifecycle marketing, or marketing operations, including at least 2+ years of people management or team leadership

Strong understanding of email deliverability fundamentals, including authentication protocols (SPF, DKIM, DMARC), list hygiene, sender reputation, compliance requirements, and inbox placement best practices

Demonstrated experience with CRM/ESP platforms (e.g., Salesforce Marketing Cloud, Braze, Adobe Campaign, Klaviyo, or similar)

Proven track record of leading teams through complex operational workflows, ensuring quality execution, and driving continuous improvement

Excellent written and verbal communication skills, capable of conveying technical or strategic concepts clearly to both clients and internal stakeholders

Exceptional project and stakeholder management abilities, including experience coordinating across cross-functional teams (product, engineering, data, sales, customer success) and managing multiple priorities simultaneously

Strong interpersonal skills and client-facing presence, with the ability to build trust, manage expectations, and lead strategic discussions with senior client stakeholders

Proficient with productivity and project management tools (e.g., Excel, PowerPoint, Notion, Monday, Asana, or similar)