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MSL (Global) · 4 days ago

Senior Account Executive, Consumer Brands

NYC Metro Area

Full-time

Onsite

Mid, Senior Level

$58K/yr - $92K/yr

3+ years exp

MSL is a global company focused on making clients more influential and impactful. The Senior Account Executive will be responsible for developing and executing PR plans and managing day-to-day account activities for well-known consumer brands.

Communications InfrastructureConsultingPublic Relations

H1B Sponsor Likely

Hiring Manager

Kristin Collignon

Responsibilities

Support the team in executing influencer, social and PR plans and day-to-day client activities for well-known CPG brands

Support influencer strategy and manage execution of influencer, celebrity and talent programs from end-to-end, including the creation of plans, talent identification, development of briefs, content review, and creative direction to drive innovative, scroll-stopping content; paid media experience a plus

Support negotiations and contracts for influencers; manage talent with oversight from AS/SAS

Stay on top of what is happening in culture and on social and contribute to creative ideation and program development

Develop in person and virtual event execution logistics, including vendor coordination, run of show document creation, real-time results management, and budget management

Write strong media and consumer materials including persuasive pitches, press releases, fact sheets, spokesperson bios, etc. and have a general understanding of the media landscape and pitching process

Support account management, including leading client calls, developing call recaps, and managing project timelines

Develop program recap reports including performance metrics and key learnings to effectively communicate program impact

Support financial process for client programs including managing budget trackers, billing and invoicing/vendor payments for programs

Conduct research for plan creation, including independent desktop research as well as collaboration with in-house research/culture team on larger research initiatives

Provide oversight, guidance and mentorship to junior team members, contributing to a positive and collaborative team environment

Oversee media monitoring and provide proactive updates, opportunities, and thoughtful perspective for clients

Qualification

Influencer strategyPR plansSocial mediaProject managementCreative thinkingWriting skillsOrganizationMulti-taskingSocial media toolsVerbal communicationAttention to detailFlexibility

Required

BA/BS Degree in a related field

3-4+ years of experience in influencer, PR and/or social media; agency experience in CPG products, multicultural programming a plus

Strong verbal communication skills and professionalism

Excellent writing skills are essential to this position, as well as great attention to detail, organization, multi-tasking and proactivity

Creative thinker with a pulse on what's happening in culture; shares a passion for bringing forward-looking ideas to the team and client

Flexibility/versatility to tackle different tasks throughout the day and pivot with little or no warning based on client needs

Preferred

Paid media experience a plus

Knowledge of social media tools such as Netbase, Brandwatch, Cision, Sprinklr and Google Trends a plus

Benefits

Medical coverage

Dental

Vision

Disability

401k

Paid time off

Company

MSL (Global)

Glassdoor3.4

MSL is the most powerful influence engine for brands, companies and leaders.

Founded in 2009

New York, New York, USA

1001-5000 employees

https://www.mslgroup.com

H1B Sponsorship

MSL (Global) has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2023 (1)

2020 (1)