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Ogle Schools · 3 days ago

Marketing Technology & Operations Manager

DFW Metroplex

Full-time

Hybrid

Mid, Senior Level

$105K/yr - $130K/yr

7+ years exp

Ogle Schools is seeking a Marketing Technology & Operations Manager responsible for managing and optimizing their marketing and admissions technology stack. The role emphasizes technical implementation and strategic alignment to drive quality inquiries and support long-term enrollment goals.

Higher Education

Growth Opportunities

Hiring Manager

Vivian Herrarte

Responsibilities

Own and optimize HubSpot, GA4, GTM, Five9, Acqueon, Anthology, and related systems

Oversee tagging, tracking, attribution, dashboards, and conversion reporting

QA all campaigns, automations, and data flows end-to-end

Troubleshoot and proactively prevent workflow issues

Actively investigate discrepancies between dashboards, vendor reports, and Admissions feedback rather than relying on a single source of truth

Trace issues end-to-end (channel → tracking → routing → CRM → reporting) to identify root causes early

Align marketing technology with paid and organic strategies to ensure lead quality

Translate executive-level marketing goals into actionable system configurations

Support demographic targeting and funnel optimization for long-term growth

Balance data insights with frontline input when diagnosing performance or conversion issues

Oversee lead routing, speed-to-lead systems, call flows, and communication automations

Improve consistency across 10 campuses and multiple systems

Manage integration cleanups, migrations, and rebuilds when needed

Partner closely with Admissions and Call Center leadership to validate lead quality and conversion flow beyond dashboards alone

Manage paid media, SEO, and MarTech vendors with performance accountability

Oversee the Digital Marketing Manager (SEO, CRO, HubSpot, web updates)

Collaborate with Admissions on routing, reporting, and funnel efficiency

Validate vendor performance claims using internal data and system knowledge rather than accepting reports at face value

Escalate risks early when performance appears 'fine' but underlying signals suggest otherwise

Develop high-quality dashboards and KPIs

Run attribution, conversion, and funnel diagnostics

Recommend ongoing improvements based on data and strategic goals

Focus on incremental, evidence-based improvements rather than large-scale strategic reinvention

Qualification

HubSpotGA4GTMConversion trackingMarketing operationsRevOpsLead routingCRM hygieneFunnel logicCall center toolsTroubleshootingDemographic targetingProblem-solvingProject managementDocumentation

Required

Bachelor's Degree in Marketing, Communications, or a related field; MBA is a plus

7–12 years in marketing operations, MarTech, RevOps, or growth systems

Expert in HubSpot, GTM, GA4, and conversion tracking

Strong understanding of lead routing, CRM hygiene, and funnel logic

Experience with call center tools (Five9, Acqueon, or similar)

Ability to manage vendors and hold them accountable

Demonstrated problem-solving instinct when data, systems, and real-world outcomes don't align

Strong troubleshooting mindset and detail orientation

Preferred

Experience in multi-location, services, education, or admissions-driven environments

Experience managing 1–2 team members

Understanding of CRO, landing page tracking, and microsite analytics

Strong project management and documentation abilities

Familiarity with paid media strategy and demographic targeting

Benefits

Healthcare - Medical, Dental, and Vision coverage are available for employees who opt-in.

401k/Retirement Plan, not company matched.

Personal Development - We support our employees through mentoring, internal & external educational programs, networking, skills enhancement, and career-building programs.

Paid Time Off - We offer PTO, paid holidays, and paid time off for jury duty and military obligations.