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WinIt · 1 month ago

Search Engine Marketing Manager

United States

Full-time

Remote

Mid, Senior Level

$65K/yr - $110K/yr

4+ years exp

WinIt is transforming the legal landscape with innovative technology solutions aimed at democratizing justice. The SEM Manager will lead user acquisition efforts through the management of paid search campaigns, focusing on efficiency and data-driven strategies to connect consumers with legal assistance.

ConsumerLegal TechMobile Apps

Hiring Manager

Dan Azeroual

Responsibilities

Campaign Strategy & Execution: End-to-end management of paid search campaigns (Google Ads, Bing) focused on driving B2C user acquisition and lead generation

Scale & Efficiency: Manage significant monthly ad spend with a relentless focus on lowering Customer Acquisition Cost (CAC) while increasing volume

Funnel Optimization: specific focus on the "click-to-convert" journey. You will work closely with Product and Engineering to optimize landing pages and app-store flows to maximize conversion rates

Data-Driven Testing: Execute continuous A/B tests on ad copy, bid strategies, and audience targeting to identify new pockets of growth

Reporting: Translate complex campaign data into clear, actionable insights for the leadership team. You will monitor LTV (Lifetime Value) to ensuring we are acquiring the •right• kind of customers

Qualification

SEM/PPC experienceGoogle AdsGoogle AnalyticsData-driven testingConversion trackingExcel/Google SheetsStartup mentalitySQLLooker/TableauMobile app promotion