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Whiteford, Taylor & Preston LLP · 4 weeks ago

Search Engine Optimization Manager

Baltimore, MD

Full-time

Hybrid

Senior Level

$95K/yr - $130K/yr

6+ years exp

Whiteford, Taylor & Preston LLP is a leading business and litigation law firm serving the Mid-Atlantic region and beyond. They are seeking a highly skilled and strategic Manager of SEO Strategy & Technology to drive the firm’s organic visibility and lead search performance initiatives across all practice areas.

ConsultingLegalLegal Tech

Responsibilities

Develop and maintain the firmwide long-term SEO strategy, including technical requirements, keyword targeting, and prioritization across all practice areas

Oversee the technical health of www.whitefordlaw.com, including site speed, crawlability, indexation, mobile performance, core web vitals, and structured data integrity

Monitor and interpret Google algorithm updates (e.g., Core Updates, E-E-A-T initiatives) and translate changes into actionable guidance for content, development, and marketing teams

Define and manage key performance indicators (KPIs); deliver comprehensive monthly reports on organic visibility, traffic quality, conversions, and revenue impact to firm leadership

Provide leadership and oversight to the SEO Content Specialist, ensuring strategic alignment and approving all SEO-driven content prior to publication

Collaborate with IT, Marketing, and attorney teams to improve site architecture, content performance, and overall digital visibility

Maintain documentation of SEO processes, workflows, and reporting standards to support operational consistency and continuous improvement

Perform other duties as assigned

Qualification

Advanced technical SEOSEO platforms proficiencySearch behavior understandingHTMLCSSJavaScriptAnalytical mindsetExceptional communicationProject managementAttention to detail

Required

Expertise in advanced technical SEO and scalable site architecture for large or complex websites

Proficiency with major SEO platforms, including Google Search Console, GA4, SEMrush, Ahrefs, and Screaming Frog

Deep understanding of search behavior within the legal or professional services industry, with demonstrated application of E-E-A-T principles

Strong working knowledge of HTML, CSS, and JavaScript as they relate to rendering, indexing, and search engine accessibility

Exceptional communication skills, with the ability to explain complex technical concepts to non-technical stakeholders and executive leadership

Strong analytical mindset with advanced problem-solving abilities and a data-driven approach

Proven ability to manage projects, prioritize effectively, and oversee cross-functional workflows

High degree of professionalism, attention to detail, and ability to maintain confidentiality

Demonstrated success leading technical SEO initiatives and managing large website environments

Experience creating and maintaining organized reporting and documentation systems

Preferred

Bachelor's degree preferred; comparable technical training or certifications will be considered

6+ years of specialized SEO experience, preferably within the legal or broader professional services sector

Benefits

A competitive salary and benefits package.

Opportunities for professional growth and development within a dynamic and supportive environment.

A collaborative culture that values innovation, integrity, and inclusivity.

Company

Whiteford, Taylor & Preston LLP

Whiteford provides a comprehensive range of sophisticated, cost-effective business law and litigation services to clients ranging from innovative start-ups to middle-market companies to global enterprises.

Founded in 1933

Baltimore, Maryland, USA

201-500 employees