Elite DNA Behavioral Health · 1 month ago
Associate Director of Marketing
Fort Myers, FL
Full-time
Onsite
Senior Level, Lead/Staff
5+ years expElite DNA Behavioral Health is a growing healthcare organization seeking an Associate Director of Marketing to lead execution across various marketing channels. This role involves managing team operations, collaborating cross-functionally, and ensuring that marketing strategies translate into measurable results.
Health CareMedicalMental HealthPsychology
Responsibilities
Partner with the Senior Director of Marketing to develop and execute strategic marketing programs, prioritize initiatives, allocate resources, and evaluate vendor performance
Translate strategic vision into actionable operational plans; review daily, weekly, and monthly performance reports to assess clinic health and lead volume across 40+ markets. Compile and present data for leadership reporting
Collaborate cross-functionally with Operations, Clinical, IT, HR, and Business Development teams to align marketing initiatives with organizational goals and ensure seamless execution across departments
Work closely with marketing SMEs to shape strategy, direction, and execution across all channels
Manage entry-level staff by providing daily support, setting clear goals, and leading weekly team meetings
Direct website projects by providing creative direction, content, and deadlines to the web team
Oversee digital advertising and SEO programs in partnership with external agencies; ensure campaign compliance and alignment with company objectives
Monitor marketing program budgets, pacing, and expenditures to maintain fiscal accountability
Review and approve daily content across digital and social platforms to ensure brand consistency and compliance
Lead the content calendar across email, social media, and blogs to maintain consistent engagement and messaging cadence
Collaborate on the implementation and optimization of marketing tools and technologies
Partner with the brand team to approve messaging and creative strategy, ensuring adherence to brand standards across all materials
Support patient and crisis communication efforts by drafting or reviewing sensitive messaging
Coordinate employer brand and internal promotion initiatives with HR, communications, and external partners
Partner with Business Development to implement B2B marketing strategies targeting physician referral sources
Support brand and communications teams with traditional advertising, PR initiatives, and community engagement strategies
Qualification
Required
Bachelor's degree in Marketing, Communications, or related field required
5+ years of marketing experience with 2+ years in a leadership role
Strong understanding of marketing principles, marketing mix, digital marketing channels, and brand strategy
Demonstrated success managing multi-channel marketing programs (website, SEO, social, and email)
Strong project management and communication skills; ability to manage competing deadlines and help set priorities
Proficiency with Google Analytics, content management systems, project management tools, and marketing automation platforms
Experience in CRM's, technical marketing implementations, and SEO tools is a plus
Ability to Commute: Fort Myers, FL 33916 (Required)
Ability to Relocate: Fort Myers, FL 33916: Relocate before starting work (Required)
Preferred
Experience in placing digital and social media advertising and implementing email marketing campaigns is a plus
Experience in healthcare or multi-location environments is a plus
Leadership: 2 years (Preferred)
Benefits
15 days of PTO
Comprehensive insurance package (medical, dental, vision)
Additional options including life and accident insurance
401(k) matching
Health insurance
Health savings account
Life insurance
Paid time off
Vision insurance
Company
Elite DNA Behavioral Health
Elite DNA Behavioral Health provides comprehensive mental health services for adults, children, and families.
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
Elizabeth Dosoretz
CEO, Owner, and Founder
Recent News
2025-10-31
Company data provided by crunchbase