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Jasper · 3 weeks ago

Director of GTM Enablement

United States

Full-time

Remote

Director/Executive

$180K/yr - $225K/yr

10+ years exp

Jasper is the leading AI marketing platform, enabling the world's most innovative companies to reimagine their end-to-end marketing workflows. The Director of GTM Enablement will build and lead a strategic enablement organization to support Sales, Customer Success, and broader GTM teams, ensuring they are equipped with the necessary skills and tools for success.

Artificial Intelligence (AI)ContentContent Marketing

Responsibilities

Define and execute Jasper’s GTM enablement strategy across onboarding, training, content readiness, and ongoing skill development

Create scalable programs, frameworks, and operating rhythms that improve consistency and predictability across GTM teams

Partner closely with Sales and Revenue leadership to understand performance gaps and build targeted enablement solutions

Develop role-based enablement paths that strengthen core selling skills and support evolving GTM motions

Deliver ongoing training around positioning, messaging, value articulation, competitive differentiation, and product awareness

Create systems that improve how the field engages with prospects and customers and measure readiness through clear, repeatable metrics

Own the design and execution of onboarding for all GTM hires, ensuring rapid ramp to productivity

Build a structured curriculum that deepens product understanding and aligns new hires to Jasper’s GTM motion, narrative, and tools

Establish consistent coaching routines and equip frontline managers with playbooks, tools, and insights that drive rep excellence

Partner with Operations teams to surface performance insights that guide coaching priorities

Ensure tight alignment between Product Marketing, Sales, CS, and Product to deliver cohesive messaging and launch readiness

Maintain clear communication channels that help GTM teams stay informed and prepared for product releases, campaigns, and strategic shifts

Define KPIs and dashboards that show the effectiveness of enablement programs and inform ongoing improvement

Track adoption and performance and apply a data-driven approach to refine programs and scale what works

Qualification

GTM enablementB2B SaaS experienceSales practices knowledgeCurriculum developmentPerformance metricsOperational strengthCollaborationCommunication skillsFacilitation skills