Larkin Hoffman · 1 month ago
Marketing & Business Development Manager
Bloomington, MN
Full-time
Hybrid
Mid Level
$80K/yr - $95K/yr
3+ years expLarkin Hoffman is seeking a passionate and collaborative Marketing & Business Development Manager to join their team. In this role, you will develop and execute innovative marketing strategies, assist attorneys with content creation, and coordinate events to enhance the firm's brand and business development efforts.
ConsultingHealth CareLaw EnforcementLegalProfessional Services
Responsibilities
Owns strategic marketing initiatives for departments and practice groups as assigned. This person is responsible for every point of this strategy – from ideation to execution
Primary point-person on providing support to attorneys and practice areas with marketing, business development and communications strategies and content generation that can be used in a variety of platforms resulting in client attraction, retention, enhanced brand recognition, and increased exposure and opportunities for the firm
Responsible for the creation, pitching, editing, and posting of communications that include, but not limited to, social media, Op-Ed’s, blogs, media outreach, awards and press releases
Coordinate Firm-wide and Department/Practice-specific events to promote Larkin Hoffman attorneys and brand
Coordinate trade show activations with attorneys and Departments/Practice Groups as assigned
In consultation with the Director of Marketing & Business Development, conceive ideas, monitor trends within the industry, and formulate effective marketing strategies for the firm while developing in-depth knowledge of the firm’s practice groups, firm experience, and clients
Collaborate with the departments and attorneys on identifying potential speaking, publication, and professional organization outreach opportunities within appropriate subject matter areas
Coach attorneys on business development best practices with their individual, their department’s and the firm’s overall business development strategies in mind
Enhance the external communications and relationships of the firm by working with management, attorneys, and department colleagues on the development of ideas, engagement, outreach plans, and delivery through identified channels while maintaining the integrity of the firm’s reputation and brand
Primary liaison with external partners with the goal of driving cohesive messaging and enhancing Larkin Hoffman’s brand presence both internally and externally while cultivating these relationships
Qualification
Required
Bachelor's degree with a focus on marketing, journalism, communications or a related field
Will consider equivalent combination of education and/or related experience if candidate does not have a bachelor's degree
Minimum of three years prior related work experience in marketing with a strong background in social media and content strategy
Minimum of two years of prior client servicing, managing and cultivation experience
Preferred
Media relations or public relations experience is a plus
Experience working within a law firm or professional services is preferred but not required
Benefits
401(k) / Profit Sharing Plan
Paid Parental Leave
Health Insurance
HSA/FSA
Life Insurance
Employee Assistance Program
Vision & Dental Insurance (available at employee cost)
Professional Development Assistance
Tuition Reimbursement
Company
Larkin Hoffman
Larkin Hoffman is a law firm specializing in corporate, health care, IP, and litigation.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Wayne Schertler, CPA (inactive)
Chief Operating Officer
Cory Behrendt
Chief Information Officer
Recent News
Seattle TechFlash
2025-06-25
2025-04-03
Minneapolis / St. Paul Business Journal
2025-03-10
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