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Growth Marketing Pro · 1 month ago

Senior Analyst, Performance Marketing

United States

Full-time

Remote

Mid, Senior Level

$70K/yr - $90K/yr

2+ years exp

Growth Marketing Pro is looking for a mid-level individual contributor with expertise in paid media campaign execution and marketing operations. The role involves independently managing projects, optimizing campaigns, and improving performance visibility for stakeholders.

AdvertisingManagement ConsultingMarketing

Hiring Manager

Ben Sottek

Responsibilities

Independently prioritize and manage projects across paid media and marketing ops

Serve as direct support to client leads

Reporting expertise - consistently monitor and communicate campaign performance to stakeholders

Build, launch, manage, and optimize campaigns across applicable platforms like Google, Facebook, LinkedIn, etc

Tracking and Analytics: Implement best-practices for tracking and attribution across applicable platforms like Hubspot, Salesforce, Google Tag Manager, Google Analytics, etc

Employ project management and reporting best-practices that provide project visibility to internal stakeholders

Qualification

Paid media campaign executionMarketing operations expertiseAnalytical skillsCRM reporting knowledgeTracking implementation knowledgeProject management skillsCommunication skillsAI tools experienceCreative strategy experienceSEOContent marketing experience

Required

2+ years of experience delivering successful paid acquisition campaigns across multiple ad platforms

Hands-on experience and demonstrable expertise in marketing operations platforms (tagging + tracking, CRM attribution, etc.)

A demonstrated ability to learn new technologies and subject matter

Strong analytical skills and the ability to generate and communicate actionable insights to both clients and internal stakeholders from various forms of data

Project management skills that increase working capacity, clearly prioritize high-value work, and provide visibility to clients and internal stakeholders

Has strong written and verbal communication skills with the ability to tell stories that persuade others to take action

Has ability to build and maintain strong working relationships with clients and colleagues

Experience leveraging AI tools to improve the quality and efficiency of your marketing strategies + workflows

Working knowledge of reporting from Hubspot, Salesforce, Marketo, or any other CRM

Working knowledge of tracking implementation and maintenance

Working knowledge of marketing automation tools and concepts

Preferred

Business acumen - understands and pays attention to factors outside of paid media that affect the success of the client (other marketing channels, marketing automation, sales process, LTV:CAC, etc)

Hands-on experience in creative strategy and development (ad creative, landing pages, etc.)

Hands-on experience in multiple paid social platforms

Deep experience in a specific vertical (B2B SaaS, ecommerce, professional services, healthcare, etc)

Hands-on experience with SEO and content marketing