Crawford Thomas Recruiting ยท 1 week ago
Sales & Marketing Specialist - Personal Care Homes
Crawford Thomas Recruiting is representing a client that operates three family-owned personal care homes providing compassionate support for seniors. They are seeking a results-driven Sales & Marketing Representative to generate leads and convert prospective residents into move-ins.
Responsibilities
Build and manage relationships with prospective residents and families
Conduct tours and clearly communicate services, amenities, and care options
Understand individual needs and recommend appropriate care solutions
Achieve occupancy and revenue goals through strong closing ability
Participate in community outreach, events, and networking activities
Maintain accurate tracking of leads, follow-ups, and sales activity
Collaborate with internal teams to ensure a seamless move-in experience
Qualification
Required
Proven sales experience
Strong closing skills with consistent performance history
Empathetic, personable, and professional communication style
Highly organized and able to manage multiple leads
Comfortable with CRM systems and general office software
Self-motivated and goal-oriented
Preferred
senior living or healthcare industry preferred