Ragan Communications and PR Daily · 1 month ago
Senior Marketing Manager (Revenue-Generating)
United States
Full-time
Remote
Senior Level
5+ years expRagan Communications is a leading media brand for communicators, marketers, and HR professionals. They are seeking a Senior Marketing Manager who will be responsible for generating paid conversions and hitting revenue targets while leading the marketing strategy for a fast-growing portfolio of products.
AssociationCommunications InfrastructureCopywritingPublishingTraining
Responsibilities
Own marketing strategy and execution for a defined set of Ragan products (events, awards, memberships or training)
Build and optimize full-funnel marketing plans designed specifically to drive paid registrations, entries, or memberships
Create and manage multi-channel campaigns across email, paid social, organic social, partnerships, retargeting, and content marketing
Segment, target, and engage audiences using Ragan’s database, behavioral data, and industry insights
Conduct ongoing A/B testing to improve CTR, landing-page conversions, and overall return on ad spend
Develop revenue forecasts, track performance, and report weekly progress toward revenue targets
Monitor daily and weekly performance dashboards, analyzing trends across audience segments, channels, and creative
Partner closely with content, sales, membership, and operations to align on goals, timing, and GTM strategy
Lead post-campaign analysis and internal reports on results, lessons learned, and future recommendations
Qualification
Required
Proven experience as a revenue-generating marketer, preferably at a b2b company, responsible for hitting revenue goals
Ownership of a product or portfolio with clear accountability for revenue outcomes
Experience building full-funnel marketing campaigns that directly generate paid conversions
Strong command of email marketing, segmentation, landing-page strategy, and performance optimization
Ability to analyze data, forecast revenue, and adjust tactics in real time
5–8+ years in marketing roles with increasing responsibility
Domestic travel 5+ times a year
Preferred
Experience marketing B2B events, memberships, SaaS, training programs, or subscription-based products preferred
Benefits
Health, dental, vision
401(k) with employer match
Company-paid disability and life insurance
Generous PTO and paid holidays
Professional development support
Early close Fridays year-round
Company
Ragan Communications and PR Daily
Ragan is the leading learning & development resource and publisher of information about corporate communications, internal communication and employee communications.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Diane Schwartz
CEO
Recent News
EIN Presswire
2025-12-12
2025-11-04
2025-10-23
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