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Edelman · 6 hours ago

Connections Strategy Director

New York, NY

Full-time

Onsite

Director/Executive

$86K/yr - $138K/yr

6+ years exp

Edelman is looking for an innovative and agile Connections Strategy Director to join our team and help us make the kinds of ideas that the internet loves. In this role, you will work collaboratively with various teams to build meaningful connections with target audiences and compel them to act, utilizing data and strategic rigor to implement campaign ideas effectively.

AdvertisingAdvertising PlatformsAnalyticsBrand MarketingCMSContent MarketingCRMMarketingPublic Relations

H1B Sponsor Likely

Responsibilities

Articulate insights gleaned from cultural trends and consumer behavior, artfully organizing information from observations to strategic implications and recommendations

Develop digital creative briefs that inspire clients and creative teams alike to come up with idea development and implementation

Build strategic messaging & communications frameworks designed to inform where and how a brand ideally connects with desired audience

Build campaign and/or user journey to inform high-order campaign ecosystem, phasing & channel needs

Works directly with clients, gaining their trust, and inspiring them to take the right risks so they may become known for digital & social 'firsts' that wow their consumers and audiences, while ensuring their professional success

Work collaboratively with creative, analytics, paid and influencer teams to shape/customize creative executions based on platform knowledge and program goals

Stay current on users, interactive trends, best practices, and digital experiences with an eye towards agency’s client base/portfolio

Proactively identify new opportunities for client growth, and enforce processes and best practices across all engagements

Develops well thought-out research plans (or informs research methods), identifying the right mix of primary and secondary, using cost and time-effective tools and trusted partners

Partner with the measurement and analytics team to determine measures of success and synthesize findings to clear, actionable insights

Qualification

Social communications strategyCampaign strategy developmentAudience researchContent strategyDigital behavior analysisResearch tools proficiencyCommunication skillsPresentation skillsSelf-motivatedCollaborative work

Required

Minimum 6 years of experience in social, communications strategy, connections planning or other relevant capacity

Bachelor's degree or equivalent work experience required

Preferred

Strong social platform understanding & fluency of content best practices (existing & emerging)

A passion for the intersection of culture and digital behavior

Ability to leverage research & data to inform recommendations (channel, messaging, content, etc.)

Experience building strategic messaging & communications frameworks designed to inform where and how a brand ideally connects with desired audience, as well as building campaign and/or user journeys to inform high-order campaign ecosystem, phasing & channel needs

Knowledge of or previous experience working with/in paid media space a plus

Excellent communication & presentation skills

Intermediate experience with research tools such as MRI, GWI, Comscore, Brandwatch/listening, etc

Ability to manage multiple tasks concurrently in a deadline-driven process

Strong self-motivated and self-starting personality Understanding of earned media and ideas that generate headlines; experience working on campaigns that generate headlines

Proven experience in delivering effective campaign plans for large, well-known brands

Experience working collaboratively across partner agencies

Benefits

Medical and dental insurance

Vision

401K

Life insurance

Disability insurance

Paid time off

Travel assistance

Wellness programing

Company

Edelman

Glassdoor3.7

Edelman, a public relations firm, offers analysis, advertising, marketing, branding, and content and strategy management services.

Founded in 1952

New York, New York, USA

5001-10000 employees

http://www.edelman.com

H1B Sponsorship

Edelman has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (3)

2024 (4)

2023 (2)

2022 (4)

2021 (14)

2020 (3)