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PracticeTek · 4 hours ago

Hubspot Marketing Specialist

San Diego, CA

Full-time

Hybrid

Mid Level

$105K/yr - $125K/yr

3+ years exp

PracticeTek is a leading provider of retail healthcare technology solutions, dedicated to revolutionizing healthcare practices. The HubSpot Marketing Specialist will be responsible for executing marketing campaigns, managing data quality, and providing insights to enhance marketing performance within the HubSpot platform.

Health Care

Responsibilities

Build, launch, and optimize multi-channel campaigns (email, landing pages, nurture workflows, forms, etc.) in HubSpot

Manage lists, audience segmentation, and personalization strategies to increase engagement and conversion rates

Create and maintain HubSpot dashboards to track campaign performance, lead funnel health, and revenue impact

Work closely with Marketing, Sales Operations, and Revenue Operations to align campaign execution with pipeline and revenue goals

Maintain clean, structured data within HubSpot, including campaign naming conventions, tracking, and attribution setup

Translate campaign and funnel data into actionable recommendations for Marketing and Sales leadership

Stay up to date on HubSpot product updates and marketing automation trends, applying them to improve performance

Qualification

HubSpot Marketing HubCampaign OptimizationFunnel ReportingData Quality ManagementCross-Functional CollaborationData StorytellingCommunicationProject Management

Required

3–5 years of hands-on experience in HubSpot Marketing Hub

Proven track record of building and optimizing marketing campaigns within HubSpot

Strong understanding of full funnel reporting enabled through Hubspot with B2B marketing funnel metrics and revenue operations workflows

Deep understanding of paid media campaign tracking within HubSpot as well as related lead scoring, marketing attribution and campaign ROI analysis

Strong experience in HubSpot to Salesforce workflows and integrations; this role will partner with the technical expert in data governance and data or platform integrations

Experience collaborating cross-functionally with Sales Ops and Rev Ops to provide meaningful cross-company reporting against campaigns

Strong communication skills, capable of translating data into insights for non-technical stakeholders

Strong reporting, analytics, and data storytelling skills

Detail-oriented with excellent organizational and project management skills