Apply on Employer Site

Arlon Graphics · 5 hours ago

Marketing Specialist

Placentia, CA

Full-time

Onsite

Mid Level

$75K/yr - $85K/yr

4+ years exp

Arlon Graphics, LLC is a cast vinyl manufacturing company recognized as a global leader in graphic films. The Marketing Specialist will lead the execution and optimization of channel marketing initiatives to drive brand awareness and lead generation, collaborating with internal teams to support distributor programs and regional campaigns.

Graphic DesignManufacturing

No H1B

U.S. Citizen Only

Responsibilities

Act as the key marketing liaison for distributor partners and the Americas Sales team, ensuring alignment of marketing initiatives with sales objectives

Partner with distributors to co-develop marketing campaigns, promotions, and training events that support sell-through, brand visibility, and customer acquisition

Support the planning and execution of MDF (Marketing Development Fund) activities, including aligning activities to strategy and reporting on outcomes

Create distributor toolkits with sales enablement resources, localized content, and promotional assets that empower partners to effectively market Arlon products

Support the planning and execution of integrated marketing campaigns promoting key regional priorities, product launches, and initiatives

Coordinate campaign timelines, deliverables, and stakeholder communication across marketing functions

Collaborate with the Senior Digital Marketing Specialist on campaign setup, email automation, and performance reporting

Localize messaging and creative assets for regional use, ensuring relevance and alignment with market needs

Partner with product development to develop launch kits, promotional materials, and internal communications for new products or campaigns

Provide marketing support for regional training workshops, customer meetings, and regional initiatives

Gather feedback and market insights from sales, distributors, and customers to refine future campaigns and tools

Collaborate with the Visual Designer to develop effective sales and partner-facing materials

Lead the coordination of literature, collateral, and sample processes across the Americas, ensuring accuracy, availability, timely fulfillment, and budget

Support planning and execution of regional trade shows and events

Oversee vendor relationships for printed materials, promotional items, and event-related assets

Support budget management for the Americas marketing team, including tracking expenses and reconciling invoices

Identify and implement process improvements that streamline operations and increase team efficiency

Qualification

CRM SystemsMarketing AutomationProject ManagementAdobe Creative SuiteSpanish ProficiencyMicrosoft Office SuiteCommunication SkillsCollaboration SkillsOrganizational Skills