Marcus Theatres · 1 month ago
Senior Vice President Marketing
Milwaukee, WI
Full-time
Onsite
Director/Executive
10+ years expMarcus Theatres is seeking a Senior Vice President of Marketing to lead the development and execution of a bold, integrated marketing philosophy. This role involves overseeing all facets of marketing and brand engagement, including digital strategy, event marketing, and community outreach, to increase brand awareness and customer loyalty.
Social Media
Responsibilities
Develop and execute a comprehensive, circuit-wide marketing strategy aligned with Marcus Theatres’ overarching business objectives and strategic goals
Lead brand positioning and reputation management through sophisticated, data-driven marketing initiatives that drive measurable revenue impact
Provide strategic direction and mentorship to the marketing department, optimizing resources to achieve divisional and corporate priorities
Champion innovation by integrating traditional, digital, and experiential marketing to elevate customer engagement and loyalty
Leverage deep industry insight and consumer analytics to inform marketing decisions, identify emerging trends, and anticipate audience behaviors
Build, leverage, and sustain strategic partnerships with studios, media, and key business collaborators to amplify brand visibility and expand market reach
Collaborate cross-functionally with Operations, Sales, and Executive Leadership to align marketing initiatives with organizational performance goals
Drive brand consistency and relevance through compelling campaigns, clear value propositions, and differentiated storytelling
Monitor performance metrics and ROI across campaigns and loyalty programs, using data to refine strategies and enhance marketing agility
Represent Marcus Theatres as a thought leader at industry events, cultivating insights and relationships that inform long-term brand and business strategy
Qualification
Required
10+ years of progressive marketing leadership experience driving multi-segment strategies, market expansion, and brand growth through insight-driven decision making
8+ years in senior marketing roles leading multifunctional teams, partnering with C-suite executives, and shaping company-wide marketing strategy across diverse business units
Proven success managing large-scale budgets with measurable ROI, optimizing spend to balance short-term performance and long-term brand equity
Strategic, collaborative leader who thrives in fast-paced, complex environments, adept at managing competing priorities with focus and agility
Decisive and adaptive problem-solver skilled at realigning teams and priorities in response to shifting business needs or market dynamics
Deep expertise in multi-channel marketing, including traditional, digital, social, and experiential campaigns that drive customer engagement and revenue growth
Demonstrated excellence in brand strategy, media planning, creative direction, and customer lifecycle management, from acquisition to retention
Advanced understanding of digital transformation and data-driven marketing, leveraging analytics to inform strategy and measure impact
Executive presence with the ability to influence and collaborate across all levels of the organization and build trusted relationships with senior leadership
Bachelor's degree in Business, Marketing, or Communications required
Preferred
Master's degree in Marketing or related field
Company
Marcus Theatres
Marcus Theatres provides a memorable out-of-home experience at the finest theatres in America, featuring the best motion picture presentation and personal, fast friendly service, all at the best entertainment value.
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
B
Brian Lemens
Chief Technology Officer
J
Jeff Tomachek
Executive Vice President
Recent News
2025-12-05
Company data provided by crunchbase