Apply on Employer Site

Viral Nation · 1 day ago

VP, Social Content & Platform Distribution

United States

Full-time

Remote

Director/Executive

8+ years exp

Viral Nation specializes in building social-first ecosystems for brands to connect with modern consumers. The VP, Social Content & Platform Distribution will lead the social-first content studio, combining expertise in social platforms and brand storytelling to deliver impactful content that drives business outcomes.

AdvertisingMarketingSocial Media

Responsibilities

Serve as Viral Nation’s expert on platform behavior, emerging features, and content best practices across all current (i.e. TikTok, Instagram, YouTube) and emerging social channels

Translate audience and platform insights into actionable content strategy and direction for brand programs

Identify shifts in culture and user behavior to uncover proactive content opportunities

Build scalable content production models that enable speed, efficiency, volume, and quality across channels

Establish reusable formats, toolkits, and workflows that support daily publishing and rapid iteration

Ensure content is tailored for platform distribution, retention, and engagement

Lead the rapid-response function that enables brands to engage authentically in cultural moments and trends

Partner with Community and Strategy teams to operationalize trend intelligence and editorial decision-making

Partner with Talent division to activate creator-led content and production solutions

Mentor internal creative teams to operate like best-in-class social creators and editors

Manage external talent pools (videographers, editors, specialists) to expand production capability and scale

Identify, evaluate, and operationalize emerging AI tools that accelerate content creation, editing, and versioning

Ensure the studio team remains at the forefront of creative technology adoption

Define success metrics for content performance and tie creative output to business outcomes

Partner with the Business Intelligence team to architect and refine feedback loops and dashboards to improve content efficiency and effectiveness

Use testing, experimentation, and audience insights to drive continuous improvement

Lead a growing team of social creatives, editors, and producers — fostering a culture of speed, experimentation, and accountability

Partner with Accounts, Strategy, and Operations to ensure smooth workflows, delivery, and integration into broader campaigns

Contribute to the agency’s new business efforts and help shape future content products and service offerings

Qualification

Social media content strategyExpert-level social platform knowledgeData-backed decision-makingAgile production systemsTrend intelligenceCreator collaborationAI tools integrationPeople developmentCross-agency partnershipLeadership

Required

8+ years of progressive experience in social media content strategy and leadership

Proven professional track record demonstrating the social prowess that mirrors a top-tier global social media creator (i.e., presence, instinct, velocity, and taste)

Expert-level knowledge of all major social platform mechanics (e.g., TikTok, Instagram, YouTube) and the signals (e.g., retention, reposts) that drive content distribution and measurable velocity

Demonstrated ability to architect and implement agile, high-velocity production systems and modular, repeatable content formats for social media output

Strong capability in data-backed decision-making, translating social platform analytics into actionable creative direction and establishing measurable content KPIs

Expertise in trend intelligence and real-time cultural activation

Experience partnering with creators (influencers, content producers, editors) to scale storytelling and high-efficiency production

Fluency in integrating and operationalizing cutting-edge AI tools into the content planning, production, and optimization lifecycle