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Edelman DXI · 3 hours ago

Director, Performance Analytics

New York, NY

Full-time

Onsite

Director/Executive

$86K/yr - $139K/yr

8+ years exp

Edelman DXI is focused on unlocking the full potential of data to drive innovation and creativity. The Director of Performance Analytics will oversee a portfolio for a top-tier tech brand, transforming complex data into compelling narratives and leading a high-performing team to drive strategic insights and business success.

Analytics

Responsibilities

Lead with Impact – Oversee a dynamic portfolio for a top-tier tech brand, using data-driven strategies to fuel bold storytelling across social, creator, and earned media

Turn Data into Stories – Transform complex analytics into compelling narratives that inspire teams, shape creative direction, and drive smarter decision-making

Elevate Performance – Design cutting-edge measurement frameworks that go beyond basic metrics—assessing campaign success, optimizing strategies, and unlocking new growth opportunities

Collaborate & Innovate – Partner with strategy, account, and creative teams to seamlessly weave insights into marketing initiatives, ensuring data fuels breakthrough ideas

Lead & Inspire – Mentor and develop a team of high-performing professionals, fostering a culture of curiosity, collaboration, and innovation

Empower Clients – Guide brands in adopting insight-driven strategies that amplify their impact, drive engagement, and uncover new opportunities for expansion

Drive Business Success – Monitor and analyze financial performance, optimizing resources, maximizing efficiency, and ensuring every project delivers value

Qualification

Data analyticsDigital marketingStorytellingResearch methodologiesBrand strategyMarketing modelsTeam developmentCuriosityCommunication skills

Required

8+ years of experience in integrated marketing, insights, data analytics, or strategy within an agency or brand-side environment

A proven ability to drive strategic conversations with clients and uncover new opportunities for data-driven growth

A deep curiosity about human behavior and cultural shifts, using insights to shape marketing strategies

A strong grasp of research methodologies, brand strategy, and marketing models to inform decision-making

Exceptional storytelling skills, with the ability to translate data into actionable insights and persuasive recommendations

Strong expertise in digital marketing channels (social, creators, paid media, SEO, SEM, email marketing, etc.) and analytics platforms (Sprinklr, Tubular, Brandwatch, Captiv8, etc.)

A bachelor's degree in business, marketing, economics, statistics, or a related field