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Keeper Security, Inc. · 9 hours ago

Senior Manager, Consumer User Acquisition

United States

Full-time

Remote

Senior Level

5+ years exp

Keeper Security, Inc. is a leading cybersecurity company seeking a Senior Manager, Consumer User Acquisition to drive new consumer user growth across all paid digital channels. The role involves planning and optimizing large-scale user acquisition campaigns while collaborating with various teams to ensure campaign success and alignment with brand standards.

Cloud SecurityCyber SecurityIdentity ManagementSecuritySoftware

Responsibilities

Plan, execute and optimize large-scale digital user acquisition campaigns across paid search, paid social, display, video and mobile app channels

Own daily performance management, including budget allocation, bid strategies, audience segmentation, creative testing and pacing

Design and run structured A/B and multivariate experiments to improve CTR, conversion rate, CAC, ROAS and full-funnel performance

Analyze performance across channels and present insights, forecasts and recommendations

Collaborate with design teams to develop high-performing ad concepts and assets across text, image, video and landing pages

Identify, test and scale new channels and opportunities to expand user acquisition efficiently

Stay up to date on platform changes, algorithm updates, privacy policies and competitive trends to continuously refine channel strategy

Maintain acquisition dashboards, KPIs and weekly reporting with full accountability for CAC, spend efficiency and user growth targets

Partner with analytics, product, web and marketing ops teams to ensure accurate attribution, event tracking, pixel configuration and reporting

Ensure all campaigns align with Keeper's brand standards, consumer messaging and compliance guidelines

Qualification

B2C performance marketingDigital advertisingUser acquisitionGoogle AdsAnalytical skillsAcquisition funnel optimizationCreative experimentationCybersecurity experienceCommunication skillsCross-functional collaboration

Required

5+ years of hands-on experience in B2C performance marketing, digital advertising or user acquisition for a consumer SaaS, app or subscription product

Proven success directly managing paid campaigns across Google Ads, Apple Search Ads and at least one additional platform (programmatic, TikTok, Reddit, etc.)

Demonstrated ability to scale spend while maintaining strong CAC, ROAS and LTV/CAC ratios

Deep expertise in acquisition funnel optimization, landing page testing and creative experimentation

Strong analytical skills with working knowledge of Singular, Google Analytics, Looker or similar analytics tools

Highly data-driven with the ability to build models, analyze trends and develop actionable insights

Excellent written and verbal communication skills with experience presenting performance updates to senior leadership

Experience partnering cross-functionally with product, web, design and analytics teams

Ability to prioritize, move quickly and thrive in an environment with aggressive growth targets

Bachelor's degree or equivalent working experience