Digital Marketing Lead jobs in United States
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KOMPAN Inc Americas · 1 day ago

Digital Marketing Lead

positionAustin, TX
timeFull-time
remoteHybrid
seniorityMid, Senior Level
date3+ years exp

KOMPAN Inc Americas is focused on creating happier and healthier communities through outdoor play and fitness solutions. As a Digital Marketing Lead, you will be responsible for developing and implementing B2B digital marketing strategies, driving lead generation, and managing a small marketing team to achieve sales objectives.

Recreational Facilities & Services

Responsibilities

Work with the KOMPAN NA and Global Marketing teams to develop and implement B2B digital marketing strategies aligned with sales and business objectives
Drive demand generation through targeted campaigns (SEO, SEM, Social Media, email marketing, webinars, etc.)
Lead account-based marketing (ABM) initiatives to engage high-value prospects and existing clients
Collaborate with Director of Marketing, sales leaders, and sales teams to align digital marketing efforts with pipeline goals and revenue targets
Manage and optimize marketing automation platforms (e.g., Dynamics 365) to optimize lead nurturing and scoring
Oversee website content, landing pages, and conversion optimization tailored for B2B audiences
Monitor and analyze campaign performance using analytics tools, providing actionable insights to stakeholders
Manage small Austin-based Digital Marketing team
Stay current with B2B marketing trends, technologies, and competitive landscape

Qualification

B2B digital marketingLead generationAccount-based marketingMarketing automation toolsSEOSEMSocial Media MarketingGoogle AnalyticsStakeholder managementProject managementCommunication skills

Required

Bachelor's degree in Marketing, Business, Communications, or related field
3+ years of experience managing a B2B digital marketing team or agency accounts with proven success in lead generation
Strong knowledge of digital marketing strategies and marketing automation tools
Experience with SEM (Google, Bing), SEO/AEO, and Social Media Marketing (LinkedIn, Meta)
Excellent analytical skills with proficiency in tools like Google Analytics and Dynamics 365/Salesforce
Strong project management and organizational skills
Exceptional communication and stakeholder management abilities

Benefits

Comprehensive medical, vision, and dental plans
Employer-paid life and disability insurance
401(k) retirement plan with company match
Competitive PTO and robust holiday schedule
A fun, energetic team that values creativity and hustle

Company

KOMPAN Inc Americas

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Creating healthier and happier communities. We believe that play should be accessible to everyone.
dateFounded in 1970
location
Austin, Texas, US
people-size51-200 employees
web-link
https://www.kompan.com/en/us

Funding

Current Stage
Growth Stage

Leadership Team

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Brad Pittam
Sales Director, North American Agency Partners
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Company data provided by crunchbase