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Chase · 2 months ago

Mobile App and Secure Website Digital Strategy Associate

277 Park Ave, New York, NY, 10172, US

Full-time

Onsite

Mid Level

$79K/yr - $120K/yr

3+ years exp

Chase is seeking a driven and analytical marketer to join their Wealth Management Digital Marketing team, focusing on digital strategy for secure web and mobile app experiences. The role involves developing and executing strategies to acquire new clients and enhance engagement within secure digital channels.

BankingFinancial Services

Responsibilities

Develop and manage data-driven acquisition strategies for secure web and mobile app experiences, focusing on account opening and lead generation within authenticated channels

Support engagement and deepening initiatives to retain and grow the existing client base, leveraging personalized content and targeted marketing tactics

Partner with product, analytics, and UX research teams to identify opportunities for growth and measure the impact of acquisition and engagement initiatives

Analyze and map authenticated user journeys to identify friction points and opportunities for improvement, utilizing research, testing, and data analysis

Collaborate with the Marketing Experimentation Lead to design, execute, and analyze experiments aimed at improving acquisition, engagement, and retention within secure channels

Drive the strategy and execution of personalized experiences, leveraging data and insights to deliver relevant content, offers, and nudges to clients

Support the development and optimization of omni-channel marketing capabilities, ensuring seamless integration of messaging and experiences across web, mobile, and other digital touchpoints

Passionate about digital strategy, client acquisition, and engagement within secure digital channels

Demonstrates strong analytical thinking and curiosity, using data to inform decisions and uncover new opportunities

Experience in developing or refining new (experimentation) concepts, learning from and socializing results, and iterating quickly

Ability to think through user journeys and is focused on improving authenticated site experiences, always keeping the client at the center of every solution

Qualification

Digital marketing strategyData analysisUser journey optimizationMicrosoft ExcelPowerPoint presentationsB2C marketingAnalytical thinkingPlanning skillsFinancial services experienceProblem-solvingWritten communicationVerbal communicationProject management

Required

Bachelor's Degree

3+ years of relevant experience

Highly proficient in Microsoft Excel and demonstrated expertise in creating high-quality PowerPoint presentations that effectively communicate complex ideas

Strong analytical, problem-solving, and planning skills with the ability to identify and recommend new opportunities

Excels at managing multiple initiatives simultaneously within tight deadlines

Skilled and comfortable working in a highly matrixed organization

Excellent written and verbal presentation skills