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Dr. Reddy's Laboratories · 1 week ago

Lead Digital & Performance Marketing

Princeton, NJ

Full-time

Onsite

Lead/Staff

10+ years exp

Dr. Reddy's Laboratories is dedicated to making healthcare breakthroughs a reality. The Lead Digital & Performance Marketing role involves building and scaling consumer brands through various digital channels while ensuring profitable growth and effective media strategies.

BiotechnologyHealth CareMedical

No H1B

U.S. Citizen Only

Responsibilities

Develop and execute media strategies across channels & media types including search, social, display, retail media and programmatic

Forecasts spend and performance, ensuring alignment with business goals and seasonal priorities

Own media budget allocation across channels and retail partners

Align media investments with retailer priorities, product launches, and promotional calendars

Drive campaign planning, execution, and optimization to meet performance KPIs (ROAS, CPA, CTR, etc.)

Ensure best in class content and brand presence online

Ensure optimized product content, imagery, and SEO on retailer.com platforms

Support digital shelf strategy including ratings & reviews, search performance, and content health

Monitor and improve product detail pages (PDPs) to ensure brand consistency and conversion optimization

Manage ongoing health & optimization of multiple brand websites and apps

Proactively optimize consumer experience and journey on D2C websites and apps that drive engagement, conversion & loyalty

Own and provide clear analysis of site performance

Lead developer team to make needed changes to sites

Manage relationships with external agencies, retail media networks and content syndication partners

Deliver ongoing reporting & analysis of business performance with clear actionable insight to deliver business goals

Qualification

Digital marketingECommercePerformance marketingMedia buyingGoogle AnalyticsGoogle AdsMeta Ads ManagerShopifyAnalytical skillsLeadershipTeam collaboration

Required

10+ years Consumer Marketing experience

Experience leading brands with strong sales from D2C, retailer.com and Amazon

Experience with deployment of apps, software development & site development

Relevant experience in digital marketing and eCommerce

Deep digital & performance marketing including SEM, SEO, GEO, PPC, Affiliate, Email & SMS marketing

Experience with industry-leading technology stacks & tools including Google Analytics, Google Ads, Meta Ads Manager, Klayvio & Shopify

Must be a U.S. citizen or lawful permanent resident of U.S. or otherwise authorized to work in the U.S. without requiring visa transfer or sponsorship, now or in the future