Crimson Education · 8 hours ago
Crimson Athletics USA – Athletics Marketing Manager
Philadelphia, PA
Full-time
Hybrid
Mid Level
3+ years expCrimson Education is a global EdTech company focused on transforming students into future leaders through personalized education and technology. They are seeking a Marketing Manager for Crimson Athletics to lead marketing efforts in collegiate sports recruitment and athlete development, driving brand growth and generating qualified leads through various marketing strategies and content creation.
ConsultingEdTechEducationTutoring
Responsibilities
Lead Marketing Strategy: Design and execute an end-to-end marketing plan that builds brand authority, drives lead generation, and engages both student-athletes and their families
Own Content Creation: Develop persuasive, on-brand content — from ads and email campaigns to social media management, webinars, presentations, and blog posts
Run Campaigns That Convert: Build and collaborate with our internal digital marketing team to run organic and paid digital and social campaigns (Facebook, Instagram, LinkedIn, etc.) targeting athletes and parents
Drive Parent Engagement: Craft messaging and campaigns that speak directly to parent concerns, from the recruiting process to college selection
Craft content and presentations for live events and webinars, and act as the host alongside expert speakers, strategists, and former admissions officers
Amplify Our Social Voice: Grow and manage Crimson Athletics’ social presence with daily content that is inspiring, helpful, and strategic
Collaborate Cross-Functionally: Work closely with the athletics strategy and sales teams to align messaging, funnel insights into marketing, and generate high-quality leads
Make Data-Driven Decisions: Use analytics to track performance, refine strategy, and continually improve campaign effectiveness
Qualification
Required
Have 3–5 years of experience in marketing (ideally in sports, education, or youth development)
Know how to connect with parents making high-stakes decisions for their children
Have a proven track record of creating campaigns that build brand and drive results
A compelling storyteller and writer who can translate expert advice into persuasive messaging
Thrive in a remote, fast-paced environment and enjoy owning your work with a sense of purpose
Comfortable presenting or hosting at events when needed
Type A personality - highly organized and detail-oriented, with strong follow-through
Preferred
Are a former student-athlete or coach (preferred, not required) with a passion for college recruiting
Bonus: Familiar with NCAA recruiting, admissions timelines, or tools like Salesforce, Canva, Google Workspace, Marketo, Zoom or Google Analytics
Benefits
$ 1,000 individual training budget per year; we love to ‘Level Up’ (it’s one of our core values)!
Company
Crimson Education
Crimson Education specializes in tutoring , athletic scholarship consulting, extracurricular advising, and leadership mentoring services.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
$154.02MKey Investors
MovacIcehouse VenturesHEAL Partners
2024-11-12Series Unknown· $25M
2024-07-23Series D· $39.88M
2022-10-16Series Unknown· $19M
Leadership Team
Jamie Beaton
CEO and Co-Founder
Fangzhou Jiang
Co-Founder
Recent News
2025-11-24
Australian Financial Review
2025-10-25
Wanganui Chronicle
2025-08-13
Company data provided by crunchbase